"Building a Win-Win AI Ecosystem in Korea"... HP's Garage Spirit Revived in Korea

Startup Collaboration Program 'Garage 2.0'
Five Korean Startups Join the Initiative

"In the era of artificial intelligence (AI), this is a program designed to build an ecosystem and explore growth opportunities together with startups possessing key technologies."

Kang Yongnam, CEO of HP Korea, is explaining the direction of cooperation between HP and the Korean startup ecosystem at a roundtable held on the 21st in Pangyo, Gyeonggi Province. HP Korea.

Kang Yongnam, CEO of HP Korea, introduced HP's collaborative program, Garage 2.0, at a roundtable held at Gravity Josun in Seongnam, Gyeonggi Province, on the 21st. The aim is to foster the domestic AI ecosystem through partnerships with startups.

HP is recreating its 'garage spirit' in Korea. The company regards the garage as a symbol of entrepreneurial spirit, representing the belief that innovation is possible anywhere. This originated from co-founders Bill Hewlett and David Packard launching their business in a garage in Palo Alto, California. Continuing this legacy, HP recently unveiled its 'Future Work' vision to improve the working environment of tomorrow and has been expanding collaborations with startups and ecosystem-based investments. David McQuarrie, HP's Chief Commercial Officer (CCO), emphasized, "We see this as an opportunity to strengthen Korea's technology leadership and to continue the founders' spirit of innovation," adding, "We will support Korean startups in expanding globally."

Garage 2.0, which launched this time in Korea following last year's launch in Singapore, is part of Around X, a global cooperation program promoted by the Ministry of SMEs and Startups and the Korea Startup Promotion Agency. HP has identified the Korean market as a key innovation hub within Asia and plans to generate market results through collaboration with Korean startups.

This program includes participation from five Korean startups: Nexpot Solution, Jigu Korea, The Sunnhan, Electro Cookie, and Hokma Labs. Together with HP, these startups will jointly develop products and solutions. The core idea is to pursue both technology development and commercialization simultaneously. Startups will collaborate with HP's engineering and business teams to enhance product completeness and devise strategies for entering global markets. They can also utilize HP's workstations and consulting services.

HP expects this collaboration to help commercialize AI-based technologies and strengthen global market competitiveness. CEO Kang stated, "This is a model in which three key players—the government, global technology company HP, and startups with real technology—work together to drive progress," adding, "We will do our utmost to help Korean startups grow significantly, like their counterparts in the United States and China, with the support of global enterprises."

This content was produced with the assistance of AI translation services.