[Today’s New Release] "Fresh Watermelon Fruit Punch in a Cup"... Ediya Coffee Launches Fresh Fruit Beverages

"Seasonal Fruit Writing Contest" Runs Until June 8

Prizes Include E-Book Reader and 100,000 Won Gift Card

Ediya Coffee announced on the 21st that it is launching three signature summer 'fresh fruit beverages' using watermelon, tomato, and other ingredients. This new line of fresh fruit drinks consists of three items: Fresh Watermelon Juice, Fresh Tomato Juice, and Fresh Watermelon Fruit Punch.

The 'Fresh Watermelon Juice' is Ediya Coffee's representative summer seasonal drink, made by blending fresh watermelon. The 'Fresh Tomato Juice' highlights the aroma and texture of tomatoes. Newly introduced this year, the 'Fresh Watermelon Fruit Punch' is a beverage featuring a fruit punch base topped with watermelon, frozen mango, blueberries, and coconut jelly (nata de coco).

Ediya Coffee announced on the 21st that it is launching three summer signature 'fresh fruit beverages' using watermelon, tomato, and other ingredients. Photo by Ediya Coffee

With watermelon sales recently on the rise, Ediya Coffee has been working continuously to maintain quality and price stability by coordinating supply schedules and volumes with partner companies from the initial planning stage of the fresh fruit beverages. Since the supply of fresh fruit can fluctuate depending on climate and harvest conditions, Ediya Coffee stated that it plans to manage distribution through various production regions and suppliers to ensure there are no disruptions in store supply.

An Ediya Coffee representative said, "Last year's fresh fruit beverage series received great reviews for recreating the original taste of the ingredients by actually using real watermelon and tomato, resulting in a mega hit with cumulative sales of about 4 million cups. This year, we've again focused on preserving the rich, natural flavors of the fruit to meet the expectations of customers who look forward to Ediya Coffee's fresh fruit drinks every summer."

To celebrate the launch of these new fresh fruit beverages, Ediya Coffee is collaborating with author Cha Jeongeun, writer of the bestselling 'Tomato Cup Ramen,' to host the 'Seasonal Fruit Writing Contest' event. From the 22nd until June 8th, participants can submit poems, witty phrases, or other creative writings inspired by watermelon or tomato through Instagram, X (formerly Twitter), or the dedicated event webpage. Winners will receive prizes including an E-book reader, the complete works of Cha Jeongeun, two types of bookmarks, and a KRW 100,000 Ediya mobile gift card.

This content was produced with the assistance of AI translation services.