Behind 10,000 Contracts Lies 28 Years of Client Care... Dongyang Life’s Annual Award Winner Jang Geumseon

"Trust is Built Over Time"

The Secret to a Persistency Rate Above 95% Lies in Relationships

Dongyang Life announced on May 27 that Jang Geumseon, Honorary Executive Director of the New Central Branch, was selected as the top insurance consultant (FC) at the 2026 Annual Awards.

Jang Geum-seon, Honorary Managing Director of the New Central Branch at Tongyang Life Insurance. Tongyang Life Insurance

Honorary Executive Director Jang began her insurance career in 1997 and has worked with Dongyang Life for 28 years, securing over 10,000 contracts—an average of about 370 per year. In particular, she has established herself as a leading consultant by winning the top award for 12 consecutive years.

Honorary Executive Director Jang stated, "The company has consistently provided products that we can confidently recommend to customers," adding, "Because I was certain about the products, I was able to meet clients for such a long time without wavering."

Last year, Honorary Executive Director Jang closed 315 contracts. Her 13th-month persistency rate was 95.7%, and her 25th-month persistency rate stood at 93.6%. Persistency rate is regarded as a key indicator reflecting customer trust, as it measures the proportion of insurance contracts maintained over a certain period.

Jang cited her client-centered management approach as her greatest strength. She said, "I focus less on whether a contract can be signed in the short term, and more on whether a long-term relationship can be built," adding, "Since insurance is ultimately a choice for one's family, values need to align for the relationship to last." She went on, "When you look at a customer’s portfolio, there are often multiple consultants involved, which usually means that management has been interrupted. In insurance, what happens after the contract is signed is even more important."

One client, who has maintained a long-term relationship with Honorary Executive Director Jang, reportedly paid premiums for 44 terms before experiencing an unexpected accident and subsequently received about 300 million won in insurance payouts. Jang said, "This was a reminder that insurance is not simply about selling, but about protecting clients' lives." She emphasized, "True differentiation comes from expertise. You need to understand not only your own products but also those of other companies to provide the right solutions for your customers."

This content was produced with the assistance of AI translation services.