Mashup Ventures Makes Pre-Seed Investment in AI Consulting Firm "Orbit Korea"

Providing AI Consulting for Consumer Brands Expanding Overseas
Ranked Fourth in AI Category at U.S. Investor Survival Program

Orbit Korea, an artificial intelligence (AI) consulting firm targeting consumer brands seeking overseas expansion, announced on May 19 that it has secured pre-seed investment.

Kim Minsu, CEO of Orbit Korea (left), and Juseonwoo, Chief Technology Officer (CTO) / Photo by Mashup Ventures

Orbit Korea is a consulting company that leverages an AI-native engine to learn market changes in real time and provides data-driven growth strategies. The company offers actionable plans for domestic F&B brands, cosmetics companies, and others considering cross-border expansion, including country-specific strategies, discovery of new revenue streams, and advertising content strategies.

Minsu Kim, CEO of Orbit Korea, has led the market entry and growth strategies for consumer companies, including spearheading the launch of the global social application 'BeReal' in Korea. The Orbit Korea team was selected as the first and youngest Korean team to participate in Season 7 of the renowned U.S. investor survival program 'Meet The Drapers,' where they ranked among the top four in the global AI category.

Recently, through initiatives such as subscription services and offline partnerships, as well as advertising optimization strategies, Orbit Korea managed to double sales within six weeks during a proof of concept (PoC) conducted for a U.S. nutritional supplement company. Building on this achievement, the company has launched its official services and is expanding its client reference base.

CEO Kim stated, "The value of consulting should be proven not by reports, but by real growth. With this investment, we will expand our network in North America and help more brands successfully enter overseas markets with data-driven execution strategies."

Seungkuk Lee, Partner at Mashup Ventures, who led the investment, commented, "With the cross-border e-commerce market experiencing rapid growth, Orbit Korea provides AI consulting that offers practical solutions for global brand expansion. In particular, the founder's experience in the consumer brand market, along with the networks established in the U.S. and Europe, were key strengths that led us to invest."

This content was produced with the assistance of AI translation services.