Buyers Set the Price... "Zero-Won Auction" for Hwaseong Regional Artists

Seoul Auction Supports Regional Art Market with "Zero Base × Hwaseong"

Preview Exhibition from May 13 to 19... Online Auction Closes on May 20

Seoul Auction announced on May 11 that it will hold the "Zero Base × Hwaseong" regional artist support auction in collaboration with the Hwaseong City Foundation for Culture & Tourism on May 20.

Jungin Na, Tea Time on a Spring Day, 2026. Mixed media on canvas, 91 x 90.7 cm. Seoul Auction

"Zero Base" is an auction format where the starting price of each artwork is set at zero won, allowing buyers to determine the final price. The focus is on lowering the entry barrier for purchasing artwork and expanding market access for emerging and local artists.

Six local artists selected through a call for submissions by the Hwaseong City Foundation for Culture & Tourism will participate in this auction. Artists Jungin Na, Sohyun Park, Byeongrok Yoo, Taeyoung Yoon, Sungwon Jeong, and Sooyoung Hyun will present a total of 30 works.

Jungin Na depicts a sense of healing and rest through tranquil moments with plants and everyday life. Sohyun Park explores the gap between the visibility and perception of images at the pixel level. Byeongrok Yoo records the passage of time of vanishing subjects through contemporary ink painting based on the molgolbeop technique.

Taeyoung Yoon addresses the resonance at the boundary where self and world meet, using a geometric sculptural language. Sungwon Jeong creates a world where past and present circulate by combining the aesthetics of blue and white porcelain with Western painting techniques. Sooyoung Hyun explores issues of isolation and identity in consumer society through the persona of "Jelly Bear."

By Byeongrok Yoo, Recorded, 2026. Ink on Korean paper, 72.8 x 53.2 cm. Seoul Auction

The auction preview exhibition will be held from May 13 to May 19 on the 3rd floor of Seoul Auction Gangnam Center. The auction will close in lot order on the Seoul Auction website, starting at 2 p.m. on May 20.

Residents of Hwaseong City who win a bid will receive a discount on the buyer's commission. Seoul Auction plans to provide regional artists with practical opportunities to enter the art market and establish sustainable distribution channels through this auction.

This content was produced with the assistance of AI translation services.