Culture Ministry Seeks Policy Communication Innovation... Hosts 'New PR Wave' Event
On the morning of May 8, 2026, the Ministry of Culture, Sports and Tourism will hold the event "New PR Wave: Rediscovering Policy Communication" at the National Museum of Modern and Contemporary Art, Seoul. The event aims to explore a new system for policy communication through innovative promotional strategies, highlighting cases of policy communication innovation achieved through public participation. Spokespersons from government ministries and professionals in the field of policy communication will participate in the event.
Part 1, under the theme "The Evolution of New Promotional Strategies and Their Expansion to the Public Sector," will discuss the latest promotional trends in private companies and abroad. Professor Lee Seungyun of Konkuk University will serve as moderator. Presentations on the potential for applying new private-sector promotional strategies to policy communication will be delivered by Heo Jonghun, CEO of Team Mint; An Jungki, a content creator; and Eom Hyuncheol, Head of Public PR at Hybe Worldwide.
In Part 2, "Policy Communication K Chosen by Me," each ministry will present one of the ten outstanding cases of policy communication innovation—five from ministerial-level agencies and five from vice-ministerial-level agencies—selected through an expert review of 48 central government ministries' innovation cases. These ten outstanding cases were chosen by the public through the online communication platform "Sotong 24," conducted from April 27 to May 6, 2026. After the presentations, on-site evaluation by attendees (20%) will be combined with the existing online public evaluation (80%) to determine the final rankings.
Part 3 will feature the "2025 Policy Communication Meritorious Contributor Awards" ceremony. A total of 41 awards will be presented to those who made significant contributions to policy communication in 2025, including eight Presidential Citations, 13 Prime Minister's Commendations, and 20 Minister of Culture, Sports and Tourism Commendations.
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Choi Hwiyeong, Minister of Culture, Sports and Tourism, stated, "This event places citizens at the heart of policy communication and offers a meaningful opportunity for the government and the public to seek new paths together. We will actively discover and promote innovative policy communication cases that citizens can truly experience, striving to become a more trusted government."
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