Chilbo Jewelry, Gifted at Korea-China Summit, Now Available at Lotte Department Store Main Branch

High-End Jewelry Crafted with Traditional Techniques
Chloe Soo Signature Store Opens on Avenue L 3rd Floor
First of Its Kind Among Korean Distributors

Lotte Department Store announced on May 5 that it has become the first distributor to open a signature store dedicated to Chloe Soo's art pieces and Chilbo jewelry on the 3rd floor of Avenue L at its main branch in Sogong-dong, Jung-gu, Seoul.

Chilbo craft jewelry inside the 'Chloe Soo' signature store, which opened on the 3rd floor of Avenue L at the Lotte Department Store main branch in Sogong-dong, Jung-gu, Seoul. Provided by Lotte Department Store

Chloe Soo is a brand founded by Korea’s master of Chilbo craft, Lee Soo-kyung, who has carried on the tradition of Chilbo techniques since 1968. The brand embodies over 50 years of accumulated craftsmanship and technical expertise. Chilbo is a traditional craft technique in which a glassy glaze is applied to a metal surface and then fired several times at a high temperature of around 800 degrees Celsius. It is characterized by its delicate color palette and depth of expression.

Recently, the brand garnered attention after it was revealed that Chilbo pieces were presented by President Lee Jaemyung and First Lady Kim Hye-kyung as gifts to Chinese President Xi Jinping and First Lady Peng Liyuan at the state banquet following the Korea-China summit earlier this year.

The new Avenue L flagship store offers around 30 types of art pieces and Chilbo jewelry. The store will also display Lee Soo-kyung’s signature masterpiece, "Fantasia," valued at approximately 300 million won, and will operate as a flagship store. Aside from Chloe Soo’s headquarters gallery located in Ulsan, this is the only offline location where products can be purchased.

Various promotions are also being held to celebrate the store opening. Customers who make purchases of 7 million won or more will receive a beach towel featuring the Chloe Soo signature pattern, and a range of appreciation gifts such as diaries, scarves, norigae (traditional Korean ornaments), and wooden combs will be offered based on purchase amounts.

Jung Soo-yeon, Head of Beauty & Accessories at Lotte Department Store, said, "With the influx of foreign tourists growing, we aim to further strengthen the department store's luxury curation competitiveness by presenting Chilbo jewelry infused with Korean aesthetics at the Avenue L main branch," adding, "We hope many people will take interest in the Chloe Soo store, which holds artistic value as a gallery in itself."

This content was produced with the assistance of AI translation services.