Kia Sells 277,188 Units Last Month... Surpasses Hyundai in Korea for the First Time in 28 Years

Domestic Sales Up 7.9%, Overseas Down 0.7%

Kia announced on May 4 that it sold a total of 277,188 vehicles in the global market last month, including 55,045 units in Korea, 221,692 units overseas, and 451 special-purpose vehicles. This marked a 1.0% increase compared to the same period last year.

The 2026 Sorento X-Line. Kia

Compared to the same period last year, sales in Korea increased by 7.9%, while overseas sales decreased by 0.7%. Special-purpose vehicle sales were excluded from these figures.

By model, the Sportage ranked first in global sales with 51,458 units, followed by the Seltos with 28,377 units and the Sorento with 22,843 units.

In the domestic market last month, the Sorento was the top-selling model, with 12,078 units sold.

For passenger cars, a total of 13,441 units were sold, including 4,877 units of the Ray, 2,366 units of the K5, and 1,461 units of the K8.

For recreational vehicles (RVs), a total of 35,877 units were sold, including 12,078 units of the Sorento, 4,995 units of the Carnival, 4,972 units of the Sportage, and 3,898 units of the EV3.

For commercial vehicles, 5,727 units were sold, including 2,262 units of the PV5 and 3,335 units of the Bongo III.

For overseas sales by model, the Sportage was the top seller with 46,486 units, followed by the Seltos with 24,797 units and the K4 with 18,654 units.

For special-purpose vehicles, 63 units were sold in Korea and 388 units were sold overseas, totaling 451 units.

A Kia official stated, "Although sales in the Asia-Middle East region saw a partial decline due to geopolitical risks in the Middle East, robust sales in overseas markets excluding the Middle East, as well as in Korea, have continued to drive overall growth. Going forward, we plan to maintain our sales momentum by focusing on eco-friendly vehicles such as electric cars and hybrid SUVs."

This content was produced with the assistance of AI translation services.