"Grandpa, This One!" Grandchild Points and Searches for Item Surge 64 Times in a Week

Toy Story Searches Up 227 Times, Pokemon Cards Up 64 Times

"Passing Down Preferences" and 8-Pocket Consumption on the Rise

As Children's Day approaches, gift consumption patterns are showing a clear division between "practical new products" and "rare collectibles." Among parents, there is a simultaneous preference for value-for-money, unopened products and merchandise based on nostalgic content, while the grandparents' generation is exhibiting a trend toward high-priced items that are valued for their rarity and symbolic significance.

In the grandparents' generation, aged 50 to 60, interest in rare collectibles such as Pokémon cards has significantly increased. In particular, search volumes for some rare cards like 'Gyarados AR' surged by more than 64 times compared to the previous week, showing a remarkable upward trend. Getty Images

According to the tech-based recommerce platform Bungaejangter on May 4, an analysis of search data from the fourth week of last month revealed that search volume for keywords related to Children's Day gifts increased significantly overall. Notably, this year, both "practical consumption," which emphasizes satisfaction relative to price, and "collectible consumption," which values rarity, have expanded at the same time.

Among parents in their 30s and 40s, there was a notable trend of consuming products that allow them to share characters and content they enjoyed in the past with their children. Reflecting this, searches for keywords related to "Starbucks Toy Story" increased 227 times compared to the previous week, ranking among the top searches. This is interpreted as a reflection of the demand to create a sense of connection with their children through familiar content.

Nintendo Switch 2. Nintendo Korea

Demand for gaming consoles also remained steady. "Nintendo Switch OLED" rose 13 places in search rankings from the previous week, establishing itself as a representative gift item. This reflects a tendency to prefer products with relatively high utility and practicality.

In contrast, among grandparents in their 50s and 60s, interest in rare collectibles such as Pokémon cards has significantly increased. In particular, the search volume for some rare cards like "Gyarados AR" surged noticeably, increasing more than 64 times compared to the previous week.

This trend is attributed to the "8-Pocket" consumption structure, where parents, grandparents, and relatives all contribute to spending on a single child. As more grandparents directly select gifts that reflect their grandchildren's preferences, consumption is expanding from simple toys to items valued for their rarity and symbolic meaning.

In fact, high-priced categories such as iPads and bicycles were also mentioned as major gift options. This indicates that Children's Day gifts are shifting toward choices that consider not only practicality and experience, but also collection and investment value.

A Bungaejangter representative stated, "Looking at this year's Children's Day search data, it's clear that parents are seeking practical new products, while grandparents are directly looking for rare items," adding, "These generational differences in consumption styles are reflected in the data."

This content was produced with the assistance of AI translation services.