Samsung AI Washer-Dryer Debuts with 'The Devil Wears Prada 2' at Piccadilly Square in London

Advertising Campaign Launched in Major Cities at Home and Abroad
Showcasing Innovative Technology of Bespoke AI Combo

Samsung Electronics announced on May 3 that it is running a global advertisement campaign for the all-in-one washer-dryer 'Bespoke AI Combo' in South Korea and the United Kingdom, utilizing the recently released film 'The Devil Wears Prada 2'.

Samsung Electronics' 'Bespoke AI Combo' outdoor advertisement displayed at Shinsegae Square in Myeongdong, Seoul. Samsung Electronics

This advertisement video opens with a scene where coffee is spilled onto a signature red fabric from the film. As the stained fabric is drawn into the Bespoke AI Combo, the built-in 'AI Custom+' feature automatically detects the weight, type, and contamination level of the fabric in real time, and then independently selects the optimal washing and drying course. This visually demonstrates the innovative clothing care capabilities of the product, highlighting its ability to delicately and conveniently handle even luxury garment materials.

The digital advertisement is being broadcast on outdoor billboards at key locations in South Korea, including Shinsegae Square in Myeongdong, Mijin Plaza in Gangnam, and the KT Building in Gwanghwamun. Internationally, it is being displayed at Piccadilly Square in London, UK, expanding its reach to global consumers.

The Bespoke AI Combo featured in the video comes equipped with a range of distinctive features, such as the 'Quick Course' that completes both washing and drying in just 69 minutes; the 'AI Vibration Noise Reduction System' that detects the floor to optimize noise and vibration during high-speed spins; and the 'Auto Open Door+' function, which automatically opens the door after washing and drying to release interior moisture and keep the inside fresh and odor-free.

This content was produced with the assistance of AI translation services.