Shinsegae Starfield Hanam Opens 330-Square-Meter “Terrarosa” on First Floor

First in the Department Store Industry
28 Young Fashion and Children's Brands Revamped
Store Layout Expanded by 1.5 Times for Enhanced Shopping Convenience

Shinsegae Department Store Starfield Hanam announced on May 3 that it has opened the specialty coffee brand “Terrarosa.” The approximately 330-square-meter store marks the first time a Terrarosa Cafe has opened on the first floor of a department store.

Terarosa Cafe located on the first floor of Shinsegae Department Store Starfield Hanam. Provided by Shinsegae Department Store

Terrarosa offers a complex cultural experience where customers can enjoy coffee and French-style bakery items in a spacious and tranquil setting. By combining coffee beans, branded merchandise, and a unique spatial experience, the store embodies the concept of a “midpoint between city and nature.”

Alongside the cafe, the first floor has also been revamped with 10 young fashion brands and 18 children's brands. For the first time in the Hanam area, popular young fashion brands such as “Rave” and “Duelling,” as well as the children’s brand “Apricot Studio,” have been introduced. Instead of reducing the number of brands, the Hanam location has expanded each store’s footprint and improved the flow of customer traffic by approximately 1.5 times, creating a more comfortable shopping environment.

The Hanam location is notable for having around 60% of its customers coming from families in their 30s and 40s, with high demand for relaxation and experiential stays beyond simple shopping. In particular, as new town development centered around the Hanam Gyosan District gains momentum, proactive adaptation to changes in the local commercial area is regarded as a key component of this strategy. Starting in 2027, around 80,000 people are expected to move into Gyosan District in phases, leading to an influx of young newlywed families and households with infants and young children.

Park Sungju, Store Manager of Shinsegae Department Store Starfield Hanam, stated, “Reflecting the high proportion of family customers in our market, we have introduced a new first-floor space that combines shopping and relaxation,” adding, “We will continue to expand differentiated content and pursue spatial innovation to meet the evolving needs of our customers.”

This content was produced with the assistance of AI translation services.