A Bear Appears at the Hotel... Lotte Hotel Busan Unveils Bear Character Rooms
Experiential Staycation:
Polua and Beluo Themed Rooms Now Open
"Expanding Customer Touchpoints with Packages and Desserts"
Lotte Hotel Busan is expanding its customer experience by introducing experiential rooms featuring their own characters.
On April 30, Lotte Hotel Busan announced that from May 1, it will operate new character-themed rooms centered around 'Polua' and 'Beluo.' These two characters are the official mascots of Lotte Hotels & Resorts and embody the concept of conveying happiness and the value of nature through travel.
The rooms are designed to reflect the stories of the white bear 'Polua' and the brown bear 'Beluo' throughout the entire space. The interior and all accessories incorporate the characters' sensibilities, with a focus on providing guests with a unique accommodation experience unlike any before.
The hotel is also launching a package tied to the character rooms. The "Hello, Polua & Beluo" package includes access to the room, four complimentary entries to Aqua Haven, and a character welcome kit. Character-themed macarons are also offered as a welcome amenity.
The hotel is expanding its food and beverage content as well. On the first floor, "The Lounge & Bar" will host a mango dessert buffet every weekend from May 16 to August 30. Along with desserts such as mango cake, choux, and croffles, meal options like steak will also be available. Guests will receive a character keyring, and those who reserve in advance will be eligible for discounts.
Character photo zones will be set up throughout the hotel, combining elements symbolic of Busan with the characters so that visitors can freely enjoy taking photos.
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A representative from Lotte Hotel Busan stated, "We plan to offer a differentiated experience through character content that connects rooms, food and beverage, and spatial experiences. We expect this to provide a new option not only for families but also for younger guests."
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