Yuhan-Kimberly Launches New Advertising Campaign for "Depend Style Liners and Pads"

Composed of 'Rider,' 'Yogini,' and Integrated Versions

Yuhan-Kimberly announced on April 27 that it has launched a new advertising campaign for its 'Depend Style Liners and Pads.'

New advertisement scenes for Depend Style Liner and Pad by Yuhan-Kimberly. Yuhan-Kimberly

The new campaign consists of the 'Rider' version, the 'Yogini' version, and an integrated version, highlighting that users can feel secure and stay focused on their activities even when sudden urinary incontinence or discharge occurs during exercise. In particular, the campaign clearly presents three features: moisture absorption, dual care, and secure fit.

Depend Style Liners and Pads are optimized for the properties of urine, which contains a high amount of moisture, and therefore have a fundamentally different absorption structure compared to sanitary pads that are designed to absorb viscous menstrual blood. The standard Depend Style Pantyliner product delivers twice the moisture absorption power compared to the company's standard pantyliners and provides a comfortable wearing experience by applying an instant absorption layer that manages both discharge and urine simultaneously. Additionally, it is the only liner among the company's products to feature side wing designs, which enhance secure fixation.

Yuhan-Kimberly's Depend is also running a lifestyle marketing campaign in collaboration with GS Shop, targeting customers in their 40s to 60s. Through this campaign, the company is offering up to 30% discounts as well as a variety of gifts, including handkerchiefs, mobile gift cards, and trial samples.

This content was produced with the assistance of AI translation services.