"You Can Only Have This in Korea": Which National Museum Cafe Menu Is Captivating Foreign Visitors?

One in Six Visitors in April Was a Foreign Tourist

It has been found that foreign tourists visiting the National Museum of Korea, which has emerged as a must-visit destination for international visitors to Korea, are seeking coffee menus featuring uniquely Korean elements.

Ediya Coffee, which operates inside the National Museum of Korea, announced on the 24th that, according to an analysis of payment data from its five stores in the museum between April 1 and April 23, one out of every six customers was a foreigner.

Ediya Coffee, located in the National Museum of Korea, announced on the 24th that the most popular beverage chosen by foreign customers in April was the "Gukjungbak Signature Latte," according to an analysis of April payment data. Provided by Ediya Coffee

The most popular beverage among foreign customers was the "Gukjungbak Signature Latte." While Americano has consistently been the top seller among local customers, foreign visitors most frequently chose this menu item, which is unique to the museum location.

The Gukjungbak Signature Latte is made using black sesame, a traditional Korean ingredient. Ediya Coffee explained that the addition of a savory cream allows foreign customers to enjoy a familiar coffee taste while also experiencing a sense of Korean identity without the burden of unfamiliar flavors, which seems to have contributed to its popularity.

After the Gukjungbak Signature Latte, the beverages most favored by foreign customers were Americano, Café Latte, Espresso, and Cappuccino, in that order.

Foreign customers also showed a strong preference for desserts with distinctive Korean characteristics. The Traditional Korean Sweets Set and Heukimja Jeungpyeon (black sesame rice cake) ranked sixth and seventh, respectively, among all menu items sold, including beverages. Honey Hotteok and Bungeoppang also ranked highly within the dessert category.

A representative from Ediya Coffee stated, "This analysis confirms that foreign customers are choosing specialized menu items that incorporate Korean ingredients and sentiment over more familiar coffee options," adding, "We will continue to offer menus that reflect the unique characteristics of each store and customer demand, thereby expanding opportunities for customers to experience not only our coffee but also Korean culture through our brand."

This content was produced with the assistance of AI translation services.