Lotte Cultureworks Signs Joint Musical Production Deal with Shonote
First Project: "Siren" Based on KakaoPage
Expanding Business from Theater Operations to Production
Kim Jongyeol, CEO of Lotte Cultureworks (left), and Lee Seunghoon, CEO of Shownote.
View original imageLotte Cultureworks announced on April 22 that it has signed a business agreement with production company Shonote for joint production of musicals and collaboration on performance content.
The company, which operates the Charlotte Theater, a venue dedicated exclusively to musicals, will expand its business through this agreement from theater operations into planning and producing performance intellectual property (IP).
The first project will be the musical "Siren." The two companies will collaborate across all stages including script development, casting, marketing, publicity, and overseas expansion.
"Siren" is based on the KakaoPage web novel "Siren: I Became a Contract Family Member with the Villain" and the webtoon of the same name. The combined cumulative number of views for the web novel and webtoon has reached 250 million.
Hot Picks Today
"Ruined Because of Korea" Even with a Sharp Rally, No One Buys... Japanese Market Sways with KOSPI
- '1,670,000 Won to 1,170,000 Won': SK hynix Hits Lower Limit Shock, Pre-market Opening Price Controversy
- Seoul’s 39-Degree ‘Extreme Heat’ Is Just the Beginning... Experts Warn: “It Will Persist Until 2050”
- "Don't Be Sad, Mom Was Very Happy"... Son Battling Illness for Life Saves Four Before Passing Away
- "Don't Worry, That's Just How It Is"... Thai Tourists in Korea Touched by Elderly Man Who Paid for Their Meal
Yoon Se-in, Head of the Live Business Division at Lotte Cultureworks, said, "Starting with this performance, we will plan and produce a diverse range of content."
© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.
