BMCC Releases 2024 Broadcaster Viewership Shares... KBS Nearly 21%
The Broadcasting, Media and Communications Committee (BMCC) held its third plenary meeting on April 20 and approved and released the results of the 2024 television viewership share calculation for broadcasters. This calculation targeted 166 broadcasting companies operating a total of 285 television channels and was based on the proportion of total TV viewing time accounted for by each broadcaster.
Kim Jongchul, Chairman of the Broadcasting, Media and Communications Committee, listens to the remarks of committee members at the first plenary meeting of the Broadcasting, Media and Communications Committee held at the Government Complex Gwacheon on the 10th. Photo by Yonhap News
View original imageAmong terrestrial broadcasters, KBS recorded the highest viewership share at 20.862%, followed by MBC at 10.978%, SBS at 7.550%, and EBS at 1.859%. In the general programming channel category, TV Chosun posted the highest share at 7.441%, with JTBC at 6.145%, Channel A at 4.877%, and MBN at 4.754%. Among program providers (PP), CJ ENM had the highest share at 11.092%.
During the meeting, concerns were raised that the current method of calculating viewership share does not adequately reflect the rapidly changing media environment. Kim Jongchul, Chairman of the BMCC, stated, "Considering the purpose of the system to prevent monopolies in the broadcasting market, we must review practical standards and legal frameworks suited to the evolving media landscape."
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Meanwhile, at the meeting, the BMCC granted an "appropriate" rating to 75 companies—including NICE Information Service and Naver—through its review and approval of the creation and processing of connection information (CI) generated by encrypting resident registration numbers. Although there were formal deficiencies in the case of approving OBS Gyeongin TV's equity transfer, the approval was granted in consideration of unavoidable business circumstances and administrative responsibility.
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