Baek Ji-young: "My actions were wrong due to ignorance... I will be more careful in the future"

Singer Baek Ji-young has apologized after controversy arose over her use of a Coupang Freshbag for personal purposes, stating, "Due to my ignorance, I acted inappropriately."


On April 13, Baek Ji-young and the production team of her YouTube channel "Baek Ji-young Back Z Young" issued a statement, saying, "We sincerely apologize for causing concern to viewers with the recent video showing a Coupang Freshbag being taken outside and used for personal purposes."


Singer Baek Ji-young and her spouse apologized for using Coupang Freshback for personal purposes. Baek Ji-young YouTube channel

Singer Baek Ji-young and her spouse apologized for using Coupang Freshback for personal purposes. Baek Ji-young YouTube channel

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Singer Baek Jiyoung adding items to her cart in Coupang Fresh Back. Baek Jiyoung YouTube channel.

Singer Baek Jiyoung adding items to her cart in Coupang Fresh Back. Baek Jiyoung YouTube channel.

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The video released the previous day showed Baek Ji-young and her husband, actor Jung Suk-won, packing items into a Freshbag and heading out for a camping trip. The Freshbag is a reusable insulated bag provided by Coupang for the delivery of fresh products, which is intended to be returned after use.


After this was made public, many online users pointed out, "It is inappropriate to use the Freshbag for personal purposes." Comments included, "Why would you take the Freshbag to a campsite?" and "I don't understand this behavior."


The production team said, "We deeply empathize with the discomfort expressed by viewers," and added, "The relevant scenes have been immediately deleted and the video has been re-edited." They continued, "In the future, we promise to be more attentive when producing content and to take extra care in order to reciprocate the support from our viewers."



Baek Ji-young and her husband also bowed their heads, saying, "We feel even more sorry than the production team for our careless oversight." The couple added, "We will strive to be more considerate of our viewers' feelings than simply focusing on the success of our content. Additionally, we apologize to Coupang for using the Freshbag without properly checking the correct usage guidelines."


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