"I Feel Relieved That My Girlfriend Doesn't Have to Buy a House"... Company Thrives as Korean Men Flock In

Enrise Sees 231% Surge in Operating Profit
Wippy Accelerates Growth with "Korea-Japan Matching"
"Korea-Japan Couple" Trend Drives User and Match Increase

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As international marriages between Korean men and Japanese women continue to rise each year, Enrise, the operator of the dating application "Wippy," is maintaining its trend of improved performance by focusing on a profitability-driven strategy, including the "Korea-Japan Matching" feature.

According to the company on April 10, Enrise’s consolidated operating profit last year reached 1.82 billion won, an increase of 231% compared to the previous year. After turning a profit in 2024, the company recorded a surplus for the second consecutive year, firmly entering a trajectory of profitability-driven growth.

Wippy Maintains Top Sales for 6 Consecutive Years... Accelerated Growth After Entering Japan

Wippy, the company’s core service, has maintained the industry’s top sales for six consecutive years, with an average annual growth rate of around 20%. Last year, it ranked first in in-app purchase revenue on both Google Play and iOS. The platform has now accumulated 8.2 million registered users and achieved 18 million matches.

In particular, the "Korea-Japan Matching" feature, introduced after entering the Japanese market, has already attracted 320,000 cumulative users, signaling a successful initial launch. Matches between Korean men and Japanese women are about 2.2 times more frequent than the reverse combination.

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'Korea-Japan Couple' Trend Spreads... 40% Surge in One Year

This growth trend appears to be closely linked to the recent spread of the "Korea-Japan couple" trend. According to marriage and divorce statistics from the Ministry of Data and Statistics, in 2024, there were 1,176 marriages between Korean men and Japanese women—an increase of 40.2% compared to the previous year and the highest figure in ten years.

This has also led to a clear increase in human exchanges between the two countries. The number of Korean youth who successfully found employment in Japan reached 2,257, up 47% from the previous year, indicating a rapid rise in cross-border movement.

Cultural and Economic Factors Drive Demand

It is analyzed that both cultural affinity and practical factors are contributing to this trend. According to the Ministry of Culture, Sports and Tourism’s "2025 National Image of Korea Survey," the favorability rating of South Korea among Japanese respondents reached an all-time high of 42.2%. Likewise, the positive perception of Japan among Koreans was 63.3%, surpassing negative sentiment for the first time.

Additionally, Japan’s unique culture of reasonably sharing wedding expenses is easing the economic burden, further boosting demand for "Korea-Japan Matching," according to some analyses.

Industry insiders believe that the spread of K-content has fostered greater cultural affinity and practical values, which is driving not just increased mutual interest but also a tangible rise in relationships and matches.

This content was produced with the assistance of AI translation services.