[Kia Investor Day] Targeting 4.13 Million Sales and 4.5% Market Share by 2030

Expansion to Nine Internal Combustion Engine Models and Thirteen Hybrid Lineups
Accelerating EV Popularization with 1 Million Unit Sales Target

Kia plans to sell 3.35 million vehicles in the global market this year, achieving a market share of 3.8%. By 2030, the company aims to increase sales to 4.13 million units, targeting a market share of 4.5%.

By 2030, Kia intends to expand its lineup to nine internal combustion engine models and 13 hybrid electric vehicle (HEV) models, while also leading the popularization of electric vehicles (EVs). The EV lineup will include a total of 14 models: two passenger vehicles, nine sport utility vehicles (SUVs), and three PBVs (purpose-built vehicles, which are platforms beyond just vehicles).

Kia President Song Hosung is giving a presentation at the '2026 CEO Investor Day' held on the 9th at the Shilla Hotel in Jung-gu, Seoul. Kia

On April 9 at the Shilla Hotel in Jung-gu, Seoul, Kia unveiled the achievements in its transformation into a "sustainable mobility solutions provider" and presented its advanced mid- to long-term business strategy at the "2026 CEO Investor Day" held for investors and analysts.

Song Hosung, President of Kia, stated, "Based on the achievements of innovation over the past five years in all areas including brand, EV, PBV, and ESG, we will achieve the fastest growth alongside EVs, HEVs, autonomous driving, and robotics. Even in an environment with increasing internal and external uncertainties, we will proactively respond to market changes with differentiated strategies."

Expansion of Internal Combustion Engine and Hybrid Models Considering Electrification Speed

Despite the sluggish global growth environment, Kia will pursue a strategy of outpacing the market by selling 3.35 million units and securing a 3.8% market share in 2026, and by 2030, targeting 4.13 million units and a 4.5% market share.

By 2030, Kia plans to launch nine new internal combustion engine models and operate 13 hybrid models, thereby establishing a diversified powertrain portfolio. The sales targets are set at 1.98 million units for internal combustion engines and 1.15 million units for hybrids (including PHEVs and EREVs).

Song Hoseong, President of Kia, is giving a presentation at the '2026 CEO Investor Day' held on the 9th at the Shilla Hotel in Jung-gu, Seoul. Kia

For internal combustion engines, Kia will continue to introduce key models, including this year's releases such as the Telluride and Seltos. For hybrids, starting with the Telluride HEV and Seltos HEV this year, models like the K4 HEV will be sequentially launched to actively respond to demand. In pickups, after entering emerging global markets with the Tasman in 2025, Kia will also add a body-on-frame, extended-range electric vehicle (EREV) lineup to target the core North American market by 2030.

Through the next-generation hybrid system introduced for the first time this year, Kia improved fuel efficiency and output by approximately 4% or more. Premium EV-level convenience features such as stay mode and interior V2L have also been applied to hybrids, enhancing product competitiveness.

HEV sales are set to increase from 690,000 units in 2026 to 1.1 million units in 2030, with plans to secure an additional production capacity of 400,000 units in the mid to long term. Kia will use its plants in Korea, China, India, and Mexico as major supply bases for emerging markets where demand for internal combustion engines and hybrids is growing, thereby strengthening its global flexible production system.

2026 EV9

1 Million EV Sales System by 2030

Kia plans to lead the popularization of EVs by achieving 1 million EV sales and a 3.8% market share in 2030. The company will expand its EV lineup from 11 models this year to a total of 14 models by 2030, including two passenger cars, nine SUVs, and three PBVs.

Kia will continue to launch volume EV models, starting with the EV2 and Syros EV, and will sequentially introduce new vehicles such as a new C-segment SUV EV and additional PBVs. Through the development of a next-generation EV platform following E-GMP, Kia aims to upgrade product competitiveness by: ▲ increasing battery capacity by up to 40%, ▲ improving motor output by 9%, and ▲ introducing 5th-generation batteries (with energy density improved by up to 15%). Advanced technologies such as a new infotainment system and "Level 2++" autonomous driving will also be integrated.

Additionally, Kia will continue to expand its ultra-fast charging network through strategic partnerships with major charging alliances (including Electrify America, IONNA, and IONITY), and will aggressively expand the Hyundai Motor Group's ultra-fast charging brand E-pit in Korea. Currently, the company has secured a total charging infrastructure of 240,000 units in North America, 1 million in Europe, and 480,000 in Korea, including ultra-fast, fast, and standard chargers.

Korea will serve as a global hub for EV development and production, supplying EVs of all segments to the global market. By maximizing production efficiency at the Gwangmyeong and Hwaseong EVO Plants, Kia will secure price competitiveness for volume models. Overseas, local production strategies will be implemented according to market demand and policy: the EV2 and EV4 will be produced in Europe, the EV6 and EV9 in the United States, and strategic EVs for emerging markets (Syros EV, Carens EV) in India.

Yonhap News Agency

The first PBV model, the PV5, launched last year, sold about 8,500 units by the end of the year. This year, Kia aims to sell 54,000 units through a full-scale global launch. Following the PV5, the PV7 will be released in 2027 and the PV9 in 2029, establishing a full PBV lineup and providing customized mobility solutions through more than 40 different body types.

With global demand for electric light commercial vehicles (eLCV) projected to reach around 1 million units in 2030, Kia has set a sales target of 232,000 units per year, focusing on Europe and Korea as its core markets.

The PV5 will address diverse customer needs with three basic models: passenger (5-, 6-, and 7-seater, WAV), cargo (standard, long, high roof), and chassis cab, as well as seven conversion models: Prime, Light Camper, Camper, Crew Van, Open Bed, Box Truck, and Refrigerated Truck. Both the basic and conversion models of the PV5 will be sequentially launched in Europe, Korea, Asia-Pacific, and the Middle East this year. The Hwaseong EVO Plant will be operated as a dedicated PBV factory, and by linking nearby conversion centers and global conversion partnerships, Kia will flexibly respond to small-batch, multi-model production.

Furthermore, Kia has established differentiated strategies for the United States, Europe, and emerging markets to achieve the global sales target of 4.13 million units by 2030.

In the United States, automobile demand is expected to remain stagnant at around 16.3 million units annually until 2030, while HEV demand is projected to grow at an average annual rate of 22%, reaching a 40% share by 2030. Kia aims to expand its HEV lineup (from four to eight models), foster volume models based on a full SUV lineup, and enter the pickup market, targeting sales of 1.02 million units and a 6.2% market share by 2030.

Kia plans to enhance its brand reputation with popular models such as establishing a 200,000-unit sales system for the Sportage as a single model for the first time, expanding Telluride's annual production capacity to 180,000 units, and introducing new powertrains like HEV and EREV. The Seltos will target entry SUV demand with the launch of its HEV model this year, aiming to establish itself as a 100,000-unit annual sales model.

In Europe, EV demand is expected to grow at an average annual rate of 20%, reaching a 43% share by 2030. Accordingly, Kia aims to achieve sales of 746,000 units and a 4.8% market share by 2030 through the expansion of EV sales based on a full lineup, PBV business expansion, and strengthening the HEV lineup. The EV sales ratio is planned at 66%, which is 23 percentage points higher than the market projection (43%).

By vehicle segment, Kia will respond to general passenger EV demand with models such as the EV4 and its first SDV B-segment hatchback (B-HB) EV; lead the popularization of small SUV EVs with the EV3 and EV2; target the highest-volume segment with the EV5 and new C-segment SUV EV; and expand into the eLCV market with the PV5, PV7, and PV9.

In emerging markets including India, Mexico, Asia-Pacific, and the Middle East, demand is expected to grow at an average annual rate of 3%, reaching 22.4 million units by 2030. Compared to 1 million units in 2025, Kia aims to increase sales by about 500,000 units to 1.48 million units, achieving a 6.6% market share. In India, Kia targets sales of 410,000 units and a 7.6% share by 2030 by expanding its lineup to 10 models, operating eight eco-friendly vehicles including the Syros EV, Sorento HEV, and Carnival HEV, and expanding its dealer network to 800 locations.

In the B-segment SUV market, which is the largest volume segment in emerging markets, Kia will focus on the Seltos and Sonet, aiming to sell more than 200,000 units each by 2030. The company will also strengthen supply flexibility by expanding local plants and CKD operations in countries such as Mexico, India, and China.

This content was produced with the assistance of AI translation services.