Samsung Life Insurance announced on April 8 that it has achieved zero customer losses due to voice phishing, just six months after declaring a 'Voice Phishing ZERO Initiative.'


Samsung Life Insurance Achieves Zero Voice Phishing Losses Just Six Months After Declaration View original image

In 2024, Samsung Life Insurance became the first company in the insurance sector to establish an advanced Fraud Detection System (FDS) and has worked to protect customers' guaranteed assets. The company has upgraded its system by applying more than 80 detection rules, far exceeding the industry-recommended standards. This has minimized potential losses in processes such as policy loans and contract cancellations. Additionally, Samsung Life Insurance has established an integrated response process that connects all channels, including digital platforms, call centers, and customer plazas, thereby improving the precision of its response through seamless information sharing between channels.


In particular, Samsung Life Insurance designated the third Thursday of September as 'Financial Consumer Day' every year since last year and declared the 'Voice Phishing ZERO Initiative' to protect the valuable guaranteed assets of financial consumers from voice phishing.


Samsung Life Insurance plans to continue a variety of prevention and response activities until voice phishing is completely eradicated. The company is strengthening customer guidance based on the Financial Supervisory Service's '10 Commandments for Preventing Voice Phishing Damage' and is running experiential programs using actual recordings of criminal voice phishing cases. Moreover, Samsung Life Insurance is monitoring suspicious transactions and enabling rapid response through a 'one-stop voice phishing reporting hotline' established in cooperation with Seocho Police Station.



A Samsung Life Insurance representative stated, "Voice phishing is becoming increasingly sophisticated, and it has reached a point where post-incident measures alone are not enough to prevent customer losses," adding, "We will continue to enhance the level of financial consumer protection to eradicate voice phishing."


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