Full Commitment to Preparing the '2026 Geochang On Spring Festival'... Accelerating the Shift to Stay-Type Tourism

Kickoff Report Meeting Held
Comprehensive Review of Safety, Content, and Tourism Strategies

On April 7, Geochang-gun, Gyeongsangnam-do, held a kickoff report meeting for the "2026 Geochang On Spring Festival" in the situation room of the county office, officially launching preparations for the festival.

This meeting, presided over by Acting County Governor Kim Hyunmi, was attended by 11 departments to share the festival implementation plan and review each department's roles and collaborative tasks. In particular, the focus was on practical discussions to further develop this year's second annual spring festival into a "stay-type tourism festival."

Geochang-gun 'Festival of Healing and Iris' 2026 Geochang On Spring Festival Launch Report Meeting Site Photos

The "Geochang On Spring Festival" will take place for four days from May 14 to May 17 at Changpowon, under the slogan "Geochang Colored by Iris, Embracing Healing!" The festival's core concepts are "healing and iris," and it will offer programs combining healing in nature, hands-on experiences, and emotional resonance.

This year, the county has set a target of 60,000 visitors for the festival, an increase of about 45% compared to last year. To achieve this, Geochang-gun aims to differentiate its festival content and strengthen strategies to attract more tourists.

The county plans to further expand healing and experiential programs utilizing iris, and to enhance participatory content targeting Millennials & Gen Z, such as the "Geochanghan Treasure (Spring Treasure) Hunt." In addition, programs for families to enjoy together will be supplemented. Efforts will also be made to improve overall convenience, including food options, rest areas, and visitor flow, to increase satisfaction for those staying at the festival. Furthermore, Geochang-gun will actively promote the festival by linking it to "half-price travel" and the "Year of Visiting Geochang" campaign, aiming to further boost tourist influx.

Additionally, the county will establish a comprehensive response system in advance for areas such as safety management, transportation, sanitation, and environmental maintenance. Through collaboration across all departments, an on-site inspection and swift response system will be set up to ensure flawless festival operations.

Acting County Governor Kim Hyunmi stated, "This year's spring festival is not just an event, but the starting point that will determine the success of the 'Year of Visiting Geochang.' All departments must go beyond their assigned roles and collaborate organically, enhance the quality of the content, and, above all, prioritize safety above everything else."

Meanwhile, in celebration of the "2026 Year of Visiting Geochang," Geochang-gun plans to not only run the spring festival but also connect tourism content across all four seasons, accelerating efforts to lay the foundation for an era of 10 million tourists.

This content was produced with the assistance of AI translation services.