App for Children 8 and Under...
Launching in Korea and More Countries on April 28
No Additional Cost for Paid Subscribers

On April 7, Netflix announced that it will be expanding the regions where its kids-only application, ‘Netflix Playground’, is available.


Netflix Kids app 'Netflix Playground'. Provided by Netflix

Netflix Kids app 'Netflix Playground'. Provided by Netflix

View original image


Netflix Playground is a standalone app designed for children aged 8 and under. It allows kids to explore a variety of games and activities such as puzzles, coloring, and sticker-making with the main characters from popular Netflix titles, including ‘Peppa Pig’, ‘Sesame Street’, and ‘Dr. Seuss’.


The app has already been launched in select regions, including the United States, Canada, the United Kingdom, Australia, the Philippines, and New Zealand, and starting from April 28, it will be available in more countries, including Korea.


Netflix paid subscribers can access the app at no additional cost. There are no advertisements, in-app purchases, or incentivized payments. By downloading the app on a smartphone or tablet and logging in with an existing Netflix account, users can access updated games. All content is available offline, so children can enjoy seamless play even on airplanes or while traveling in vehicles. Netflix’s parental controls are also integrated, allowing parents to manage their children’s playtime.



John Derderian, Vice President of Netflix Animation Series and Kids & Family Series, stated, “We want to offer children an experience where they can go beyond just watching stories and actually interact directly with their favorite characters.” He added, “Netflix Playground is a space optimized for discovery, learning, and play, providing peace of mind for parents and the most enjoyable time of the day for kids.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing