Saenghwal Research Institute Changes Name to 'Cheongyeon' and Transitions into a Comprehensive Life Care Company

Expanding Beyond Home Cleaning Services
From Senior Care to Side Dish Subscriptions
Broadening Business Scope Across the Life Care Sector

Saenghwal Research Institute announced on April 7 that it has changed its company name to Cheongyeon and will transition into a comprehensive life care company. Cheongyeon approved the name change at its regular shareholders' meeting held on March 27. The new corporate name will be officially applied after the registration procedures are completed.

This name change reflects Cheongyeon's recent brand renewal and new business direction. Through its home cleaning service, 'Cheongso Research Institute,' the company has surpassed 4.65 million cumulative app downloads, 14 million service matches, and 200,000 managers. In addition, Cheongyeon has expanded its business scope across the entire life care sector, introducing the senior daily care service 'Cheongyeon Care' and the side dish subscription service 'Cheongyeon Hansang' in July last year.

With this milestone, Cheongyeon plans to further strengthen its service competitiveness while continuing to expand its life care offerings that encompass all stages of customers' lives. The company intends to release new services, including an organizing service, within this year, and gradually expand the service area of Cheongyeon Care, which is currently focused on the Seoul metropolitan area.

Cheongyeon CEO Yeon Hyunju said, "This name change is a declaration of our transition into a comprehensive life care company," adding, "We will continue to grow as a company that provides real value in customers' daily lives."

This content was produced with the assistance of AI translation services.