Glo Launches 'Switch it Up' Campaign for Hyper Pro with Limited-Time Price Offer

Available for 19,000 won at major convenience stores until May 31

BAT Rothmans is launching the 'Switch it Up' campaign, centering on the flagship model HYPER pro of its cigarette-type e-cigarette brand glo.

On April 6, BAT Rothmans announced that it would offer a limited-time price promotion for the glo HYPER pro, making it more accessible to consumers. For two months, until May 31, consumers can purchase the glo HYPER pro for 19,000 won at major convenience stores nationwide. The same price will be offered online for about one month starting today, through the glo online store as well as Naver, Kakao Store, and Coupang.

This campaign is designed to help adult consumers experience products that suit their preferences and usage styles more reasonably, under the message 'A Valuable Choice for Me.'

The glo HYPER pro features the TasteSelect dial, which allows consumers to choose between two heating modes according to their preferences. It provides both the standard heating mode, 'Standard Mode,' and 'Boost Mode,' which offers a more intense flavor at a higher temperature, so users can enjoy the optimal taste depending on their situation and preference.

Additionally, the device is equipped with an EasyView screen that intuitively displays battery level and device status, as well as Heat Boost technology that delivers deep flavor through rapid and even heating.

This content was produced with the assistance of AI translation services.