"Rare New Apartments in Seoul Draw Crowds... First Noryangjin New Town Sale Attracts Interest Despite Higher Prices Than Gangnam"

"La Clache Zedfine" Supplied by GS Engineering & Construction and SK Ecoplant
369 Units for General Sale... 59, 84, and 106㎡ Exclusive Area
First Sale in Noryangjin New Town, Where Over 9,000 Units Are Planned

On the 3rd, visitors who came to the model house of La Clache Zedfine in Gangnam-gu, Seoul, are examining the scale model. Photo by Lee Jung-yoon

"There is a shortage of newly built apartments in Seoul. There aren’t many units for sale, so if we don’t act now, we might lose our chance." (Couple in their 60s residing in Nowon-gu)

As La Clache Zedfine, which marks the start of sales in the Noryangjin New Town area, opened its model house to the public on April 3, the flow of visitors has not stopped. This complex, supplied by GS E&C and SK ecoplant, reflects the high level of interest in new apartments.

At the La Clache Zedfine model house in Daechi-dong, Gangnam-gu, Seoul, which was visited on this day, a steady stream of visitors arrived from the morning. The area around the scale model became crowded with people eager to hear explanations from the sales representatives. Most visitors were middle-aged or older, in their 40s and above, and there were also several couples accompanied by young children.

Visitors examined the scale model, showing keen interest as they asked about nearby roads, accessibility to work districts such as Yeouido, and more. In particular, there were many questions about the current status of the planned development in Noryangjin New Town.

Model installed at the La Clache-Aside Fine model house. Photo by Lee Jungyoon

A man in his 40s who lives in Seocho-gu said, "I am currently living in a jeonse (long-term deposit lease) apartment, but I visited because this seems like a good place to live. If the full-scale development of Noryangjin New Town begins, it could become even more attractive as an investment, so I am considering applying for the sale."

Starting with Zone 6, about 9,000 new apartment units will be built in Noryangjin New Town. Most of the construction will be handled by major builders. SK ecoplant is in charge of construction not only in Zone 6 but also in Zones 2 and 7. Hyundai E&C (Zone 4), Daewoo E&C (Zone 5), DL E&C (Zone 8), and POSCO E&C (Zones 1 and 3) are also responsible for construction.

Living room view of the La Clacheide Fine exclusive area 59㎡. Photo by Lee Jungyoon

The model house offers spaces where visitors can see the interiors of the 59㎡ and 84㎡ exclusive units. Prospective buyers examined the finishing materials by touching them, and carefully inspected the veranda and bathrooms firsthand. Many also listened to explanations about the community spaces planned within the complex. The community spaces will combine leisure, fitness, and cultural functions, including pilates, a sky lounge, concierge hall, screen golf, and a multipurpose gymnasium.

La Clache Zedfine is being built through the housing redevelopment and maintenance project in Noryangjin Zone 6. The complex will comprise 14 buildings with 1,499 apartment units, ranging from four basement levels to 28 stories above ground. Of these, 369 units sized 59 to 106㎡ will be offered for general sale. Move-in is scheduled for November 2028.

Residents will have direct access, without transfers, to major business districts such as Yeouido, Seoul Station, Gwanghwamun, and Gangnam, thanks to proximity to Noryangjin Station on subway lines 1 and 9, and Jangseungbaegi Station on line 7.

Living room view of La Clacide Fine, exclusive area 84㎡. Photo by Lee Jungyoon

However, some have voiced concerns about the high sales prices. The supply prices are set at up to 2,208,800,000 won for the 59㎡ unit, 2,583,200,000 won for the 84㎡ unit, and 3,013,100,000 won for the 106㎡ unit. These prices are high even compared to newly built apartment prices in the Gangnam area. For example, at 'Acro de Seocho,' a reconstruction complex in Seocho-dong, Seocho-gu, which is subject to the presale price cap system, the maximum supply price for a 59㎡ unit is around 1,860,000,000 won. Likewise, at Yeoksam Central Xi, which is being built through a housing reconstruction and maintenance project in Yeoksam-dong 758, Gangnam-gu, the maximum prices are set at 2,012,000,000 won for 59㎡, 2,813,000,000 won for 84㎡, and 3,798,000,000 won for 122㎡ units.

With even the 59㎡ unit exceeding 2 billion won, and the maximum amount available for a mortgage loan being limited to 400 million won, those able to mobilize significant cash are expected to participate in the sale. A man in his 50s living in Mapo-gu commented, "I am considering selling my current home and pooling my assets to raise the necessary funds. I am thinking about applying for the 59㎡ unit, and since I believe its future value will be high, I am determined to save up the money one way or another."

This content was produced with the assistance of AI translation services.