BJ Trading Unveils New Charcoal Product 'Change'

BJ Trading, a company specializing in charcoal distribution, has launched a new product called 'Change' as it sets out to target the food service market.

According to the company, the new product 'Change' is an exclusive development by BJ Trading, produced using oak as the main raw material through a proprietary manufacturing process. The production method remains undisclosed, and it is currently difficult to find a comparable product in the domestic charcoal market.

The product’s main feature is its ability to maintain consistent high heat for extended periods, while minimizing smoke and odor, ensuring comfortable use even in indoor restaurant environments. It is designed for use with both ignition devices and roaster setups. Additionally, the company explained that the product generates a small amount of ash after combustion, which settles at the bottom, thereby reducing the inconvenience of ash getting onto food—another reason it is receiving positive feedback on site.

Furthermore, BJ Trading is running a 100% refund guarantee policy in the event of charcoal popping during use, in order to enhance product reliability.

Since its release, the first, second, and third batches of 'Change' have quickly sold out, demonstrating strong market interest. Due to a significant increase in demand, the company currently allocates the product only through advance pre-orders.

A company representative stated, "The charcoal market has long lacked significant functional differentiation," adding, "'Change' was developed as a unique product aimed at delivering tangible quality improvements in real food service settings, and we plan to further strengthen our market competitiveness by expanding supply in the future."

Meanwhile, BJ Trading is a charcoal import and distribution specialist headquartered in Hwaseong, with branch offices in Yeongnam, Honam, and Gyeongbuk, enabling nationwide delivery.

This content was produced with the assistance of AI translation services.