Maniker F&G Launches Two Crispy Chicken Drumette Products View original image

Maniker F&G has introduced new ready-to-eat chicken products that can be easily enjoyed at home.


Maniker F&G, a company specializing in processed meat products, announced on April 2 that it has launched two new items emphasizing a crispy texture: "BasaSak Fried Chicken Drumettes" and "BasaSak Fried Hot Chicken Drumettes."


These products have been newly added to the "Air Friends" lineup, a brand dedicated to air fryer products. They are designed to deliver a crispy texture using only an air fryer, eliminating the need for any complicated cooking process. Carefully selected chicken wings are cut directly to minimize juice loss, and only the wing stick parts, known for their chewy texture, are used as raw ingredients.


"BasaSak Fried Chicken Drumettes" go through a double process of being fried and then baked in the oven, resulting in a crispy exterior and a juicy interior. The thin batter coating provides a light yet savory flavor.


"BasaSak Fried Hot Chicken Drumettes" use Korean Cheongyang chili peppers and undergo a low-temperature aging process for over 12 hours, giving them a subtle spiciness. The product highlights a balanced combination of an addictive yet non-overpowering spicy flavor and a crispy texture.


A Maniker F&G representative stated, "These new products are the result of our focus on improving quality so that restaurant-level taste and texture can be experienced at home," adding, "We will continue to develop products that highlight the natural flavors of the raw ingredients and expand our lineup based on Consumer-Centered Management (CCM)."



Meanwhile, to celebrate the new product launch, the company is running the "Honey Combo Challenge" on Instagram, where consumers can share their own recipes, and is expanding communication with consumers through various types of content.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing