Strengthening Internal Controls
Comprehensive Review of Customer Service Personnel Management Practices

Woowa Brothers, the operator of Baedal Minjok, has issued an apology regarding an incident in which a member of a criminal organization, who had disguised themselves as an employee at a customer service outsourcing company, exploited customer information.


On March 30, Woowa Brothers released a statement, saying, "We take this incident very seriously," and added, "We sincerely apologize to the affected customers."

Baemin Apologizes for Misuse of Customer Information by Disguised Employee, Vows Swift Follow-Up Actions View original image

Woowa Brothers is currently cooperating with the police investigation and is taking follow-up action. The company stated, "For cases where the misuse of information has been confirmed by the investigative authorities, we have proactively reported them to the Personal Information Protection Commission." The company also said, "We are promptly notifying customers whose information might have been accessed, and if additional damages are confirmed or if there are further requests from investigative authorities, we will actively take all necessary measures."


Regarding the outsourcing company involved, a comprehensive audit related to customer information has been conducted, and the company is in the process of terminating the contract. Woowa Brothers further stated, "We will transparently disclose all follow-up measures according to the results of the investigation. Recognizing the seriousness of the incident, we are strengthening internal controls concerning the handling of customer information." The company also announced, "We will completely overhaul our management system, including stricter hiring standards for customer service personnel and a full-scale review of our management practices."



Previously, the Yangcheon Police Station in Seoul apprehended a group responsible for retaliatory crimes, such as throwing filth at the front doors of people's homes. It was found that, in order to obtain personal information for their crimes, the group members infiltrated Baemin's outsourcing company by disguising themselves as customer service agents and illegally obtained customer data.


This content was produced with the assistance of AI translation services.

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