Ayuok Bio Selected as One of Korea's 100 Promising Challenging Companies

As a Bio Specialist, Obtained International IRB Certification in Helsinki, Finland for "Hangover Relief Drink"

From the front row left: Hwang Haksoo, Advisor of Challenge Korea Headquarters; Cho Youngkwan, Standing Representative of Challenge Korea Headquarters; Kim Younghee, CEO of AyuOK Bio; Jeong Haejeong, Chairman of MK International (Photo by Seokbong Mo)

Ayuok Bio, led by CEO Kim Younghee, received the Challenging Promising Company certification at the "2026 Korea Millennium Hope Project: Policy Forum for Fostering 100 Promising Challenging Companies," held on March 27 at the National Assembly Museum Grand Auditorium in Yeouido, Seoul.

This event, hosted by National Assemblyman Moon Jinseok's office and organized by the Challenge Korea Association, was launched with the goal of building a business ecosystem that is sustainable not only for 10 years but for 100 years, moving beyond short-term achievements.

The certification review also focused on selecting companies ready for growth by comprehensively evaluating criteria beyond simple financial indicators, such as ▲contribution to the local community, ▲public value, ▲experience overcoming crises, and ▲efforts to realize social value.

Moon Jinseok, National Assemblyman for Cheonan-si-gap (The Minjoo Party of Korea) and chair of the "Certification Ceremony for 100 Promising Challenging Companies," stated, "Congratulations to all the entrepreneurs selected as the 100 Promising Challenging Companies who have achieved this honor through relentless challenge and innovation. It is important to ensure that companies embracing challenges can shine, and to establish a policy foundation that supports sustainable growth and advancement."

He further promised, "In the National Assembly, we will actively seek to provide the legislative support you need to take on new challenges without hesitation."

Jo Youngkwan, Standing Representative of the Challenge Korea Association, commented, "This selection is a core initiative of the Millennium Hope Project led by the Challenge Korea Association, highlighting companies that will lead the future of Korea's industries based on a spirit of challenge. Selected companies will be given benefits such as participation in government-linked projects and legislative support."

Kim Younghee, CEO, explained, "Ayuok products have obtained international IRB certification in Helsinki, Finland, for hangover relief drinks, and are also proven to be highly effective for fatigue recovery."

This content was produced with the assistance of AI translation services.