BTS World Tour 'Arirang' Captured on Galaxy... Samsung Forms Partnership with HYBE

Concert Footage Captured with Galaxy S26 Ultra
Galaxy AI Experience Programs Also Featured in Engagement Projects

Samsung Electronics announced on the 27th that it has formed a global partnership with HYBE and will collaborate on BTS's world tour "Arirang," a comeback concert held worldwide.

Through this partnership, Samsung Electronics will share footage of the world tour concert captured with the Galaxy S26 Ultra on its social media channels. The company plans to vividly showcase the large-scale concert scenes, which are typically difficult for audiences to film, to viewers around the globe.

Samsung Electronics announced on the 27th that it will collaborate with HYBE for BTS's comeback concert, the BTS World Tour "Arirang," which will take place worldwide. Samsung Electronics

Samsung Electronics will also participate in "BTS THE CITY," an engagement project organized by HYBE in cities hosting the concerts, offering various Galaxy-based experiences and events. Coinciding with BTS's comeback, HYBE will host a variety of activities and events throughout the cities, and Samsung Electronics will join by running Galaxy experience programs.

In Korea, where the first concert will be held, "BTS THE CITY ARIRANG SEOUL" will run until the 19th of next month. As part of the event, a "Stamp Rally" will be held, where visitors can receive commemorative gifts by collecting stamps at various locations across downtown Seoul. The list of certified locations includes Samsung Gangnam, the company's flagship store.

Fans visiting Samsung Gangnam can also participate in a self-sticker making experience using the AI-powered "Creative Studio" featured in the Galaxy S26 series, with QR verification. Those who participate in the experience will receive limited-edition merchandise.

Choi Seungeun, Vice President and Head of the Marketing Center at Samsung Electronics' MX Business Division, stated, "Samsung Electronics believes that technology makes everyday experiences richer for people," adding, "Through this collaboration, Galaxy will serve as a bridge connecting artists and fans, helping them to experience concert moments in a meaningful way, cherish the excitement for longer, and share it with others."

Lee Jaesang, CEO of HYBE, said, "Fans have always been the most important part of creating our music and journey together," expressing hope that "this collaboration with Samsung Electronics will allow fans to experience and remember the concert in an even more vivid way."

Samsung Electronics announced on the 27th that it has formed a global partnership with HYBE and will collaborate on BTS's world tour "Arirang," a comeback concert held worldwide. Samsung Electronics

This content was produced with the assistance of AI translation services.