Chaebi Signs MOU with UAE’s Largest Private Group Subsidiary EEE to Target Middle Eastern Market

The Only Private CPO in Dubai Secures Exclusive Dealership

Supplying $5.5 Million Worth of Chargers Over Two Years

Accelerating Global Expansion in the United States and India

Chaebi announced on March 25 that it has signed a memorandum of understanding (MOU) with Emirates Electrical Engineering (EEE), an energy infrastructure company in the United Arab Emirates (UAE), and will begin a full-scale push into the Middle Eastern market.

Prabasi Mantara EEE CEO and Younghoon Choi, CEO of Chaebi, are taking a commemorative photo after signing a business agreement. Photo by Chaebi

The two companies have completed local charger integration tests in Dubai and plan to supply a total of 1,000 electric vehicle chargers worth approximately 5.5 million dollars over the next two years. EEE is a power equipment subsidiary of Al Rostamani Group, the largest private company in the UAE, and is a leading company in the Middle East that has carried out major power infrastructure projects for the Dubai Electricity and Water Authority (DEWA). EEE is the only private company in Dubai with a CPO business license and, together with its affiliate United Diesel, is fostering electric vehicle charging infrastructure as a next-generation growth engine. The company is also pursuing phased expansion into new businesses such as solar integration and energy storage systems (ESS).

Under this partnership, Chaebi will gradually supply its entire lineup, from 11kW standard chargers to 50kW and 100kW rapid chargers. Based on CE certification, Chaebi has established a global roadmap that allows expansion into the European market. The two companies plan to install and operate chargers at major Dubai landmark buildings and shopping mall sites owned by EEE's parent group, including Maze Tower and Al Rostamani Twin Towers.

EEE has already received pre-RFQ requests for 300 to 500 units of 50kW and 100kW chargers as part of the DEWA public tender, and the actual supply volume is expected to exceed this figure. The Dubai reference can also be leveraged in future tenders across the entire Gulf Cooperation Council (GCC) region, including the UAE, Saudi Arabia, Oman, and Qatar, which greatly increases the potential for expansion in the Middle Eastern market.

This partnership is underpinned by Chaebi’s number one market share in domestic rapid charging supply, its experience operating approximately 10,000 charging points, and its export track record in the United States, Europe, and Southeast Asia. EEE highly evaluated Chaebi's flexible manufacturing system, six-stage quality management system, complete AC and DC product lineup, support for international standards such as CCS1/2, CHAdeMO, and NACS, CE, UL, and KC certifications, and supply record with major global OEMs such as Hyundai and Kia. Earlier this year, Prabasi Mantara, CEO of EEE, visited Korea to inspect Chaebi’s Gumi H/W Center in North Gyeongsang Province, reviewing its production facilities, quality management, and CSMS operations.

Younghoon Choi, CEO of Chaebi, stated, "Our partnership with EEE, a leader in the UAE’s power infrastructure sector, will serve as an important milestone in expanding our business base in the Middle East. Starting with Dubai, we will continue to demonstrate Chaebi’s technological capabilities and operational know-how throughout the entire GCC region."

This content was produced with the assistance of AI translation services.