Amoje Food Launches European Premium Deli Brand "City Marche" at Hyundai Department Store Apgujeong Main Branch

Total dining culture company Amoje Food Co., Ltd. (CEO Shin Hee-ho) will introduce its European premium deli brand, City Marche, at the Hyundai Department Store Apgujeong Main Branch starting March 24, 2026.

City Marche at Hyundai Department Store Apgujeong Main Branch is a brand that proposes a more delicious and balanced dining experience for everyday life, based on fresh local and seasonal ingredients sourced from various regions in Korea and a sensibly curated premium deli menu. Following its presence at Hyundai Department Store Pangyo Branch and Chungcheong Branch, City Marche continues to expand into key commercial districts.

The Apgujeong Main Branch store features an enhanced lineup of premium menu items compared to previous locations. Notably, it will newly introduce a roast beef menu made with the top 0.1% premium Korean beef—specifically, the highest grade 1++9 heifer beef, slow-cooked at low temperatures.

This menu at City Marche Hyundai Department Store Main Branch emphasizes the fine and tender texture and rich flavor unique to heifer Korean beef. Heifer Korean beef is known for its delicate and savory taste, as it comes from cows that have never calved, resulting in less muscle fiber damage and superior meat quality.

Additionally, the Apgujeong Main Branch will offer premium salad options in addition to its existing deli menu. The focus will be on bowl salads brimming with European vegetables grown in domestic smart farm hydroponic systems, aiming to appeal to a broader base of health-conscious customers.

Representative premium salad bowl options include the Korean Beef Chipotle Taco Bowl, French Fresh Salmon Bowl, and Italian Chicken Bowl. Hearty meal options such as Hamburg Steak Omurice and Pork Cutlet Omurice are also available, allowing customers to choose menus tailored to their preferences and lifestyles.

A diverse range of convenient deli menu items has also been prepared, including Bulgogi Quesadilla, Baked Chicken Roll, Forest Mushroom Hamburg Steak, and Shrimp Tempura. The wide selection is designed to meet a variety of needs—from quick single meals to dishes suitable for families or gatherings.

‘The EnerJuice Bar’, which has already been operating at the Pangyo and Chungcheong branches, will also be featured. By hand-preparing fresh fruit every morning and blending it to order, the bar provides a fresher, healthier beverage experience. Offerings include blended juices such as Energy Green, Power Vitamin, and Triple Red, as well as fresh fruit juices like orange and grapefruit.

City Marche aims not to be limited to a specific menu category, but rather to present a deli-style dining culture that naturally transitions from simple meals to special dishes for family or group gatherings, along with fresh beverages. At the Apgujeong Main Branch, the brand will offer an expanded customer experience by combining premium menus featuring local and seasonal ingredients from Korea with health-oriented options.

An official from Amoje Food stated, "City Marche at Hyundai Department Store Apgujeong Main Branch is a store that further strengthens the premium brand value of City Marche. With differentiated menu competitiveness achieved by utilizing the highest grade Korean beef in our roast beef and premium veggie menus, we plan to continue expanding as a premium deli brand tailored to various customer lifestyles."

This content was produced with the assistance of AI translation services.