45g Protein Content... Namyang Dairy Products Relaunches "Take Fit Monster"

Beyond Workouts and Meal Replacements: Toward Everyday Nutritional Management

On March 24, Namyang Dairy Products announced that it has relaunched two varieties of its protein drink "Take Fit Monster" with an increased protein content, raising it from the previous 43g to 45g. This is the highest level among commercially available products in the 350ml category, containing an amount of protein equivalent to approximately 152g of chicken breast or 8 eggs.

This renewal reflects the trend of protein consumption expanding beyond post-workout supplementation to becoming a meal replacement and a part of daily health management. Namyang Dairy Products has increased the content of nine essential amino acids (EAA) from 18,000mg to 18,800mg. The amount of three branched-chain amino acids (BCAA), which are crucial for muscle synthesis, has also been raised from 8,500mg to 8,700mg, and the arginine content has been further enhanced.

Provided by Namyang Dairy Products.

The product formulation has also been improved. Animal and plant-based proteins are blended in a balanced way, while maintaining a "three-low" formulation—low sugar, low fat, and low cholesterol. The total calorie content is kept around 195kcal to reduce the burden on consumers.

The Take Fit line has been diversified to suit various consumption scenarios. Representative products include "Take Fit Monster (45g)", an ultra-high protein option; "Take Fit Max (24g)", suitable as a meal replacement or for pre- and post-workout supplementation; "Take Fit Pro (25g)", which replenishes both hydration and protein; and "Take Fit Aqua (10g)", offered in a pouch format.

The company is also accelerating its overseas expansion. Following its entry into East Asian markets such as Hong Kong and Mongolia, Namyang Dairy Products has recently expanded exports to Kazakhstan, further broadening its global reach. The strategy is to strengthen its position as a K-protein drink brand by targeting young consumers who prefer convenient, health- and nutrition-focused foods, in line with the growing wellness trend.

Sukkyoon Kang, Category Manager at Namyang Dairy Products, stated, "This renewal enhances the competitiveness of our formulation in response to changing protein consumption trends," adding, "We will continue to develop Take Fit as the leading K-protein drink brand."

This content was produced with the assistance of AI translation services.