"Le El," Proven in Gangnam, Launches First Riverside Complex in Northern Seoul

2026 Residential Culture Trends
Lotte Construction

Lotte Construction will begin general sales of 88 units at 'Ichon Le El' in Ichon-dong, Yongsan-gu, Seoul, this month. Rather than demolishing the original Ichon Hyundai Apartment complex, built in 1974, the site is being transformed into new apartments through structural reinforcement and remodeling. Once construction is complete, the complex will consist of nine buildings with three basement levels and 27 above-ground floors, totaling 750 units. Among these, medium-to-large units with exclusive areas ranging from 100 to 122 square meters will be newly offered for sale. The general sales supply includes 22 units of 100 square meters, 24 units of 106 square meters, 13 units of 117 square meters, 12 units of 118 square meters, and 17 units of 122 square meters, all of which are medium-to-large size apartments.

Sky Lounge of Le El Ichon in Yongsan-gu, Seoul. Lotte Construction

The sale price is 72.29 million won per 3.3 square meters. For the largest unit, with an exclusive area of 122 square meters, the price is approximately 3.236 billion won. The price cap system has been applied. In comparison, a 124-square-meter unit at the nearby Raemian Chelitus complex was sold for 5.83 billion won in July last year. This means that, for a similar size, the new units are about 2.6 billion won cheaper than the recent market price.

With the Han River nearby, residents can enjoy walking at Ichon Hangang Park and along the riverside promenade. The area also offers a pleasant living environment, with the National Museum of Korea and Yongsan Family Park close by. Transportation is convenient as well, with Ichon Station on subway line 4 and the Gyeongui–Jungang Line within walking distance. Crossing Dongjak Bridge or Banpo Bridge provides direct access to Gangnam. Large shopping facilities like Yongsan I'Park Mall and the Ichon-dong educational district are also nearby.

This is the first time that Lotte Construction's premium apartment brand 'Le El' has been applied in the northern part of Seoul. In the surrounding area, the Yongsan International Business District and Yongsan Park development projects are currently underway.

A representative from Lotte Construction stated, "This complex is located in an area where residents can enjoy both views of the Han River and access to key infrastructure throughout the Yongsan district, and features the Le El brand, which has already been proven in the Gangnam area." The representative added, "As the first remodeled apartment complex to be offered in Ichon-dong, we aim to establish a new residential standard within the area through differentiated design and a high level of product completion."

The model home will be available in the form of an online virtual tour on the complex's official website. Move-in for the new apartments is scheduled for March 2027.

Perspective view of 'Ichon Leel' in Yongsan-gu, Seoul. Lotte Engineering & Construction

This content was produced with the assistance of AI translation services.