Completion of a Premium Apartment with a 49th-Floor Sky Lounge

A "Trophy Home" Featuring the Sky Lounge "Club Cloud"

The upward trend in apartment sale prices in Changwon, South Gyeongsang Province, is persisting over the long term, with the pace of increase accelerating.


According to Korea Real Estate Board, in the third week of March, Changwon posted a 0.08% rise, marking its 24th consecutive week of increases. In Seongsan-gu, prices rose 0.23%, with apartment sales prices remaining strong for 37 straight weeks. With apartment prices in Changwon remaining robust, interest is growing in "Changwon Xi The Sky," which is scheduled to be offered for sale in Seongsan-gu in March.


GS Engineering & Construction is supplying the ultra-high-rise premium apartment complex "Changwon Xi The Sky" on the site of the former Changwon Hotel in Jungang-dong, Seongsan-gu, Changwon Special City, South Gyeongsang Province. As the complex is being built in a symbolic location at the center of Changwon’s urban development, it is attracting attention as a potential landmark residential project in the region.

Bird's-eye view of Changwon Xi The Sky.

Bird's-eye view of Changwon Xi The Sky.

View original image

"Changwon Xi The Sky" will be built at 99-4 Jungang-dong, Seongsan-gu, Changwon, with 5 basement levels and up to 49 above-ground floors across 4 buildings, totaling 519 units. The apartment types are 84㎡ and 106㎡ of exclusive area. As the tallest residential building in Changwon, with 49 stories, it is drawing attention as a landmark apartment representing the area.


"Changwon Xi The Sky" is located in the central business district of Seongsan-gu, the core residential zone of Changwon, where shopping, culture, education, work, and transportation infrastructure are concentrated. Within a 1 km radius of the complex are Changwon Plaza, Lotte Department Store Changwon, Emart, Lotte Mart Max, Kyobo Bookstore, Sangnam Market, Jungang Sports Park, and Daesang Park, providing residents with convenient access not only to daily necessities but also to cultural and leisure activities—all within walking distance.


The educational environment is also stable. Nearby are Yongji Elementary School, Sangnam Middle School, Kyungwon Middle School, Kyungil High School, Kyungil Girls’ High School, and Changwon Nam High School, as well as Changwon Library and a cluster of private academies, making it a prime location for education.


Proximity to workplaces is another distinct advantage. Within an approximately 2.3 km radius are Changwon National Industrial Complex, home to around 120,000 workers, as well as key public institutions and office facilities, including the South Gyeongsang Provincial Government, Changwon City Hall, and the Gyeongsangnam-do Office of Education, ensuring a strong and stable base of demand.


KTX Changwon Jungang Station, about a 10-minute drive away, serves as a major regional transportation hub for the city, offering convenient access to both KTX and SRT trains. Additionally, plans for Subway Line 1, connecting Jungang-dong, are expected to further enhance transportation convenience and future value.


The key competitive edge of "Changwon Xi The Sky" lies not only in its location but also in its exceptional product features, unprecedented in the Changwon apartment market. Beyond the advantage of its location, the hardware itself offers a rarity and satisfaction that play a decisive role in asset value formation, adhering to the principles of a true "premium apartment."


It is no exaggeration to say that a city’s competitiveness is determined by its skyline. Skyscrapers are urban landmarks and symbols of pride. "Changwon Xi The Sky" is designed with an impressive height, spanning from 5 basement levels to 49 above-ground stories, with a residents-only sky lounge, "Club Cloud," located on the top floor. This is more than just an observatory—it provides residents with a strong sense of pride in ownership.


In the real estate market, community facilities have evolved from the basement to above ground, and now to the topmost "sky" floors. The sky lounge trend, which began in Seoul’s Gangnam area, has become a standard for distinguishing premium apartments rather than just a passing fad.


The "Club Cloud" at "Changwon Xi The Sky" brings this successful Seoul formula to Changwon. In fact, with its location on the 49th floor, even higher than most in Seoul, it offers an overwhelming view over downtown Changwon. This is a unique differentiating factor that other complexes in Changwon cannot replicate, positioning it as a "leading apartment" that is likely to set price trends at the time of move-in.


The 49th-floor Club Cloud is accessible by a dedicated elevator and features a small library with Kyobo Bookstore’s curator service, as well as a guesthouse equipped with an indoor bathtub. The private party room is complete with an outdoor bathtub, allowing families and friends to comfortably enjoy parties and relaxation.


Club Xi, a signature community by Xi, offers a fitness club, Pilates studio, lounge, and golf practice range, enabling residents to enjoy leisure activities tailored to their lifestyles—adding to the popularity of the complex.


Buyers of high-end homes value not only physical space but also psychological satisfaction. The experience of enjoying a cup of coffee while taking in the city nightscape from the 49th-floor lounge—reachable from one’s own living room or by simply taking the elevator—provides residents with a significant "psychological premium." "Changwon Xi The Sky" maximizes this psychological value, embodying the qualities of a "trophy home" that brings pride simply by living there.


Another innovation proposed by "Changwon Xi The Sky" is its floor plan. The "three-sided balcony" design, applied to all units, is almost magical in overcoming the chronic spatial limitations of apartments. Recently, as construction costs have risen, it has become even more difficult to expand service areas in redevelopment and reconstruction projects.


Typical apartments use a "two-sided open" structure with balconies on the front and rear, where the living room and kitchen are located. In contrast, the three-sided balcony design adds a balcony to the side where bedrooms are located, greatly expanding the usable service area when extended. This is not just a modest increase in space—it is a structural revolution that allows an 84㎡ apartment (previously known as a 34-pyeong type) to function like a larger mid-sized apartment.


With the three-sided balcony expansion applied at "Changwon Xi The Sky," the spaciousness is immediately apparent. The larger service area allows flexible use as an extra room, pantry, or master bedroom dressing room, making the effective sale price lower and offering the potential for a higher premium upon resale—attracting significant attention.


The three-sided balcony design at "Changwon Xi The Sky" goes beyond simply offering a bigger home, ensuring improved comfort in bedrooms, greater storage space, and enhanced lighting and ventilation—leading to a higher overall quality of living. The ability to enjoy a mid-sized apartment feel within the popular 84㎡ layout is especially appealing to real home seekers.


The essence of a premium apartment lies in the details. "Changwon Xi The Sky" features ceilings that are 2.4 meters high—10 cm higher than the typical apartment ceiling height of 2.3 meters. While this difference may seem minor numerically, the actual sense of openness and comfort experienced by residents is significant. The combination of expanded horizontal space from the three-sided balcony and increased vertical space from the higher ceiling maximizes the sense of volume, delivering the atmosphere of a high-end gallery.


The exterior design has also been differentiated. The application of curtain wall-look and landscape lighting creates a specialized architectural exterior, making the complex not just a typical apartment but a work of urban art and a central landmark of Changwon. This special exterior design not only boosts residents’ pride but also helps delay aging of the complex and preserves asset value.


GS Engineering & Construction’s apartment brand "Xi" has once again proven itself to be a dominant force in the real estate market, backed by national brand preference and overwhelming supply achievements.


This brand power is also translating into real supply leadership. According to real estate research firm R114, of the approximately 278,000 apartment units scheduled for occupancy nationwide in 2026, GS Engineering & Construction’s "Xi" accounts for 28,669 units, or about 10% of the total, ranking first among all brands in scheduled supply.

This means that one out of every ten new apartments nationwide is a "Xi," demonstrating the brand’s high reliability and popularity.


"Xi" focuses on the essence of residential living by applying differentiated technologies in floor structures to reduce inter-floor noise, as well as in space, lighting, and sound. In addition, after-sales management services that extend beyond move-in further enhance brand satisfaction.


There is also strong preference for "Xi" in Changwon. In Jinhae-gu, Changwon, "Changwon Mega City Xi & Weave" (2,638 units) achieved a rapid sell-out despite being a large-scale complex. In Seongsan-gu, "Changwon Xi Signature" (786 units), which was occupied last year, is experiencing a shortage of available listings and commanding high premiums, leading local price trends.

Riding on this momentum, GS Engineering & Construction was recently selected as the main contractor for the redevelopment of Yongho District 2 in Seongsan-gu, further boosting the value of the "Xi" brand in Changwon.


Due to strengthened government regulations, the popularity of "smart one-unit" purchases is expected to rise even further. "Changwon Xi The Sky," being sold in Seongsan-gu, Changwon, is highly sought after for its location, brand, product features, and reasonable sale price—all key factors for a "smart one-unit" property.


"Changwon Xi The Sky" will open its model home on March 27, with special supply applications accepted on March 30, and first-priority subscriptions on March 31.


For first-priority subscriptions, all household heads and members who have held a subscription savings account for at least six months and reside in Changwon City, South Gyeongsang Province, Ulsan Metropolitan City, or Busan Metropolitan City are eligible to apply. There are no restrictions based on the number of homes owned or on repeat winning, and spouses may also apply separately.


The subscription deposit is 2 million won for the 84㎡ type and 4 million won for the 106㎡ type in Changwon and South Gyeongsang Province, provided the amount is deposited before the announcement of the tenant recruitment notice.


As Changwon is a non-regulated area, immediate resale is possible, and with move-in scheduled for the first half of 2030, buyers have ample time to prepare for home ownership.


A GS Engineering & Construction sales representative stated, "There is strong demand from real home seekers due to a shortage of apartment supply centered in Seongsan-gu, Changwon. Over the past three years, there have been only 36 newly supplied general-sale units, and the subscription market is extremely competitive, with even perfect scorers emerging."



The model home for "Changwon Xi The Sky" is located in Jungang-dong, Seongsan-gu, Changwon, South Gyeongsang Province.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing