Shinsegae Group to Host First Half’s Biggest Shopping Festival ‘Landshop Festa’ with Simultaneous Online and Offline Benefits

‘Landers Shopping Festa’ to Run from April 1 to 12
Emart, Shinsegae Department Store, SSG.com, Gmarket and Other Affiliates Join the Event
Super Star Items and the Land Michelin Guide Offer Both Benefits and Fun
Essential Goods Up to 60% Off in Advance Promotions Before the Main Event

Shinsegae Group announced on March 23 that it will hold the first half's biggest shopping festival, the "Landers Shopping Festa (Landshop Festa)," from April 1 to 12.

Now in its sixth year, the Landshop Festa is an event in which all of Shinsegae Group’s key affiliates—including Emart, Shinsegae Department Store, SSG.com, and Gmarket—participate, focusing on expanding customer benefits and enhancing the integrated on- and offline shopping experience. This year, Shinsegae Group will newly introduce 16 types of "Super Star Items," which have been curated by concentrating the strengths of each affiliate. These Super Star Items are core products offering the strongest benefits from each affiliate during the festival period, ranging from popular food items to lifestyle products.

Shinsegae Group logo. Provided by Shinsegae Group

For example, Emart is launching a new brand called "Heavy & Tender," featuring authentic steak products such as tenderloin, sirloin, and striploin, at a 40% discount. Shinsegae Department Store will offer a special curation of products from its luxury lifestyle space "Twelve" and exclusive special prices on Shinsegae Premium Hanwoo beef, among various other items.

Convenience store Emart24 is releasing seven types of ready meals in collaboration with Chef Son Jongwon, and will hold a special pairing giveaway event during the festival. Starbucks will launch collaborative products planned in official partnership with the Korea Baseball Organization (KBO) League. Shinsegae Casa will offer the premium massage chair "Campo Rest Massage Recliner," while Gmarket has prepared the "Roborock Robot Vacuum Cleaner" at unprecedented benefit prices.

Additionally, Shinsegae Group will unveil an online page called the "2026 Land Michelin Guide," which brings together all food and special deals from its affiliates to enhance both shopping convenience and fun. Shinsegae Department Store will provide a discount coupon pack of up to 30% for use in food zones—including Sweet Deli, Food Market, restaurant areas, and wine shops. At Chosun Hotel & Resort, fine dining seasonal courses at key restaurants such as The Great Hongyeon, 9th Gate, and Palais de Chine will be offered at discounts of up to 20%.

Shinsegae Group Landers Shopping Festa Poster. Provided by Shinsegae Group

The newly launched "NBB Amazing Double Landshop Festa Edition Set" at No Brand Burger will be available for 4,700 won, and SSG.com will offer popular fresh foods such as Korean melons, grapes, and Hanwoo beef at discounts of up to 40%. In addition, more than 170 popular items—including seasonal foods, fashion, and home appliances—will be available at special prices as part of the "Star Item" and spring clearance sale events. During the festival, SSG.com will also offer about 100 items at exclusive member-only prices for SSG Seven Club membership holders.

Advance promotions are also planned. From March 26 to 31, Emart will run the "Preview Landers Shopping Festa" event, offering select key items at discounts of up to 60% when customers accumulate Shinsegae Points. On March 28 and 29, pop-up stores featuring key affiliates such as Emart, Emart24, and SSG.com will open at Incheon SSG Landers Field.

A Shinsegae Group official stated, "The most notable feature of this year's Landshop Festa is that we have dramatically enhanced the intensity of benefits customers can immediately feel," adding, "We will continue to reinforce integrated group-level marketing that goes beyond simple price discounts to add enjoyment to our customers' everyday lives."

This content was produced with the assistance of AI translation services.