Samsung Robot Vacuum Showcased at AMCHAM Event... 'Bespoke AI Steam' on Display

New Model Showcased at AMCHAM Inaugural Ball
Qualcomm Presents a Range of Sponsored Products
Focus on Internal Structure, AI, and Security Capabilities

Samsung Electronics showcased its new robot vacuum cleaner, the 'Bespoke AI Steam,' at an event hosted by the American Chamber of Commerce in Korea (AMCHAM).

On the 22nd, Samsung Electronics announced that it had exhibited the 2026 model 'Bespoke AI Steam' robot vacuum cleaner at the AMCHAM annual event, which took place on the 20th at the Grand Hyatt Seoul Hotel in Yongsan-gu, Seoul.

This event, called the 'AMCHAM Inaugural Ball 2026,' was held to introduce AMCHAM's new board of directors for 2026 and was sponsored by Qualcomm Technologies. Approximately 800 people attended, including James Kim, Chairman and CEO of AMCHAM, as well as representatives from member companies and major corporations.

On the 20th at the Grand Hyatt Seoul Hotel, a Samsung Electronics employee introduced the features of the 2026 model 'Bespoke AI Steam' to attendees at the annual event of the American Chamber of Commerce in Korea (AmCham). Samsung Electronics.

Under the theme 'AI Closer to You,' a variety of products—such as home appliances, mobile devices, and PCs equipped with Qualcomm's 'Dragonwing'—were on display. Samsung Electronics also presented its Bespoke AI Steam robot vacuum cleaner, further enhancing attendee engagement.

In particular, Samsung Electronics exhibited the product in a disassembled form, allowing visitors to see the internal structure firsthand. This approach provided an intuitive understanding of the artificial intelligence (AI) features and security capabilities enabled by the Qualcomm processor and security chip.

The 2026 model Bespoke AI Steam, released in February, features Qualcomm's next-generation industrial processor, 'Dragonwing.' It is equipped with a total of five sensors, including a 3D dual obstacle sensor, LiDAR sensor, and ultrasonic sensors, delivering precise recognition and navigation performance.

The obstacle detection sensors use two cameras to recognize objects and calculate distances in a way similar to human vision. In addition, by analyzing 14 types of data collected from each sensor, the vacuum can accurately assess the floor environment and automatically adjust whether to use the mop and the suction power.

The RGB (red, green, blue) camera sensor and infrared (IR) LED mounted on the front further enhance liquid detection capabilities. The device can identify both colored liquids such as coffee or juice and clear liquids like water, enabling it to either avoid or perform focused cleaning as needed.

Moreover, the AI model—trained on approximately 1.7 million object and environment image data—analyzes indoor spaces and derives the optimal cleaning route.

Security features have also been significantly strengthened. The new product is equipped with Samsung Electronics' security solutions 'Knox Matrix' and 'Knox Vault.' Knox Matrix monitors the security status among devices connected via SmartThings, detects and blocks threats, while Knox Vault stores sensitive information such as passwords in a separate security chip for protection.

Samsung Electronics has obtained a total of five domestic and international security certifications for this product. In Korea, it received the highest rating, 'Standard+,' in the 'Internet of Things (IoT) Security Certification' overseen by the Ministry of Science and ICT and the Korea Internet & Security Agency (KISA).

Additionally, it became the first robot vacuum cleaner to obtain the 'Privacy by Design (PbD)' certification, administered by the Personal Information Protection Commission and KISA. Bespoke AI Steam is the only product in the country to have received both of these certifications.

Furthermore, Samsung Electronics has also secured certifications from global agencies such as UL Solutions, Germany's T?V Nord, and the Federal Office for Information Security (BSI) of Germany. The company plans to continue enhancing product reliability in preparation for new security certifications to be established in the United States.

Kim Sangpyo, President of Qualcomm Korea, stated, "Bespoke AI Steam is a product that combines Qualcomm's Dragonwing chipset with Samsung Electronics' AI technology, expanding its role as a home companion. Based on our collaboration, we will continue to advance robot vacuum cleaner technology."

Moon Jongseung, Executive Vice President of the Digital Appliances (DA) Division at Samsung Electronics, added, "With its powerful hardware and AI features, the Bespoke AI Steam delivers enhanced cleaning performance, convenience, and security. We will continue to expand its presence in the global market."

This content was produced with the assistance of AI translation services.