Real-Time Interaction Between Hardware and AI... DRAX Unveils Integrated Data Ecosystem for Fitness

Automatic Equipment Adjustment Through Real-Time Data Analysis
Achieving "Intelligent Training" Without Human Intervention

Using the Dlexfit system for strength and cardio exercises

DRAX, Korea's leading fitness company, will officially announce its transition to AI in the fitness industry at "SPOEX 2026." Through this exhibition, DRAX presents its vision to evolve from a simple equipment manufacturer into an "AI health-tech company" that designs individual health based on data.

This strategic shift is a response to changes in the global fitness market, which is moving from hardware-centric competition to data-driven training. DRAX plans to usher in the era of "data fitness," moving away from traditional exercise methods that relied on individual sensations and experiences, and instead focusing on objective data.

At the core of DRAX’s vision is its integrated AI system, DRAXFit. DRAX independently possesses all the technological elements necessary for measurement, guidance, execution, and recording. While other commercial solutions rely on partial functionalities, resulting in data fragmentation, DRAX has integrated technologies across all areas to create a "complete AI ecosystem" where hardware and data interact in real time.

The strength of this system lies in the fact that analysis results are directly linked to actual equipment control. DRAX's AI analyzes users' exercise data in real time, automatically adjusting and guiding the intensity of equipment. It goes beyond simple recordkeeping to serve as an "intelligent trainer."

Exercising using the DelaxFit fitness measurement system and data

Key features include stretching guidance based on joint range of motion, adjusting cardio intensity according to heart rate changes, and modifying weights during strength training based on goal achievement. These functions apply the principle of progressive overload based on data, showcasing DRAX’s unique technological capability to drive scientific and practical growth without human intervention.

Building on this technological excellence, DRAX is pursuing a long-term goal of "standardizing fitness data." By quantifying the previously subjective concept of physical fitness with precise data, DRAX aims to provide users with clear criteria to understand and manage their physical condition. Through this, the company intends to establish reliable fitness indicators in the market and promote a healthy, data-driven fitness culture.

At SPOEX 2026, visitors will be able to experience DRAX’s integrated data process firsthand, from body composition scanning to AI analysis and guidance, and actual exercise execution. DRAX's unique technology, which seamlessly connects online data analysis with offline exercise equipment, is expected to be showcased.

Yoo Sunkyung, CEO of DRAX, stated, "Until now, competition in the fitness industry has been about 'which equipment you use,' but going forward, the key will be 'how you analyze and utilize personal data.' DRAX will establish itself as a leading AI health-tech company, setting a new standard for fitness data in Korea by combining our number one manufacturing technology with AI."

This content was produced with the assistance of AI translation services.