'Bluefit,' Exclusively Sold by Shinsegae... New Denim and Stripes for Spring Fashion

Shinsegae Live Shopping’s ‘Bluefit’
Contemporary Casual Brand
New Spring Collection Unveiled
Main Item: ‘Turkeybossa Denim’

'Bluefit,' the flagship brand of Shinsegae Live Shopping, is unveiling new products to mark the arrival of spring.

'Bluefit' is a contemporary casual brand exclusively sold by Shinsegae. Since introducing its first denim products in 2023, the brand has expanded to offer total coordination solutions. Experiencing steady annual growth, Bluefit has established itself as Shinsegae Live Shopping’s leading fashion brand and consistently ranks among the top search terms on the mobile app.

Bluefit proposes distinctive designs for bold women who pursue a free-spirited and witty style. In particular, for this year's Spring/Summer (S/S) season, Bluefit is introducing daily items that naturally blend into customers' everyday lives. Rather than presenting predetermined fashion answers, the brand showcases subtle yet statement-making silhouettes that allow customers’ choices to complete their own style journey.

Bluefit Turkey Bossadenim. Shinsegae Live Shopping

The main item from Bluefit is denim, priced at 99,000 won. The currently featured Turkeybossa Denim offers a relaxed yet slim and sleek standard straight fit. Utilizing Bossa’s advanced power-stretch fabric technology, it provides a tailored, comfortable feel.

The Sheer Hood Jumper (priced at 79,900 won) incorporates a fragrant floral print with shirring details, visually evoking the scent of flowers carried by the breeze. Bluefit's NEW Denim Skirt (priced at 69,900 won), affectionately called the 'Excitement Skirt,' is designed to lift your mood as soon as you put it on. It is both sturdy and comfortable, completed through eight meticulous stages of production. Additionally, the Bluefit Stripe Knit 3-Piece Set (priced at 79,000 won) comes in navy, white, and beige, featuring color-contrasted sleeves and a long-sleeve design that pairs perfectly with Bluefit denim.

Kang Hyeyeon, Fashion Team Leader, stated, "This Spring/Summer season, Bluefit will continue to introduce more than 20 different items, accompanying customers in their daily lives," adding, "We will fill our lineup with products of a quality that encourages customers to visit and make active purchases."

This content was produced with the assistance of AI translation services.