Porsche Korea Unveils Cayenne Electric for the First Time...Equipped with Korean Battery Cells

Emphasizing the Importance of the Korean Market at the New Year Press Conference
Korea's Share Continues to Grow Among Eight Emerging Markets

Porsche's mid-to-large electric SUV, the Cayenne Electric, was unveiled for the first time in Korea. Porsche plans to equip all electric vehicles sold in the Korean market this year with domestically produced battery cells.

Porsche Korea is unveiling the new Cayenne Electric for the first time in Korea ahead of the 2026 New Year Press Conference held at Pie Factory in Gwangjin-gu, Seoul on the 19th. Photo by Yonhap News

Mathias Busse, CEO of Porsche Korea, stated at the New Year press conference held on the 19th in Gwangjin-gu, Seoul, "The Korean market is successfully leading electrification by pursuing a 'value-driven growth' strategy based on brand value and customer experience," adding, "We will continue to strengthen our leadership in electrification and work to deliver business that meets the high expectations of Korean customers."

Porsche Korea delivered 10,746 vehicles last year, an increase of approximately 30% compared to the previous year, marking its second time surpassing 10,000 units sold since its establishment. Notably, the sales portfolio was well-balanced, with internal combustion engine vehicles accounting for 38%, plug-in hybrids for 28%, and pure electric vehicles for 34%. Electrified models—including pure electric and plug-in hybrid vehicles—totaled 6,630 units, representing 62% of total sales, which has been seen as a successful transition to electrification.

Porsche also announced its intention to maintain its competitive edge in Korea, the fifth largest market for Porsche worldwide. Porsche's overseas emerging markets consist of eight regions including Korea, and Korea’s share within these markets has expanded from 14% in 2018 to 19% in 2025.

Christiane Zorn, Head of Overseas Emerging Markets at Porsche AG, said, "With dynamic growth and accelerating electrification, Korea is one of the most important markets for Porsche," adding, "To develop our current achievements into sustainable competitiveness, we will further refine our approach across all aspects of the customer experience, including products, services, and personalization."

The Cayenne Electric unveiled at this event is a newly developed, all-electric SUV based on the heritage of the Porsche Cayenne. It features an innovative regenerative braking system based on Formula E technology, delivering super sports car-level performance.

In particular, the Cayenne Turbo Electric boasts a maximum output of 1,156 horsepower (PS) and a peak torque of 153.0 kg·m with launch control, accelerating from a standstill to 100 km/h in just 2.5 seconds with a top speed of 260 km/h. With fast and robust charging capabilities of up to 400 kW, it delivers outstanding performance and daily practicality, as well as long-distance comfort and off-road capabilities.

The exterior maintains Porsche’s signature design heritage while incorporating futuristic details, and the interior has been digitally innovated through the Porsche Driver Experience. It features the widest 'flow display' in Porsche history, offering a driver-focused intuitive interface and advanced personalized services.

Porsche plans to continue expanding customer choices after 2030 by offering a wide range of powertrain options, including internal combustion engines, plug-in hybrids, and pure electric models. The company aims to deliver emotional driving experiences, performance, and efficiency across all powertrain types.

Porsche Korea unveiled the Panamera Red Exclusive ahead of the 2026 New Year Press Conference held on the 19th at Pie Factory in Gwangjin-gu, Seoul. Photo by Yonhap News

On this day, Porsche Korea also unveiled the 'Panamera Red Exclusive' for the first time in Korea, a model that combines Porsche’s racing heritage with its personalization philosophy.

The 'Panamera Red Exclusive' is a curated package model created through Porsche Exclusive Manufaktur, tailored to domestic customer preferences, and has been specially produced in a limited run of 100 units exclusively for Korean customers, one of the key global markets for the Panamera.

It features a sophisticated reinterpretation of Porsche’s signature sportiness and dynamism by harmoniously combining the iconic 'Guards Red' and 'Bordeaux Red' colors, long synonymous with Porsche performance. The Panamera 4 model is equipped with a sports design package, 21-inch sports design wheels, and exclusive design taillights to complete its sporty presence, while 'Panamera' lettering in Guards Red on the lower sides of both doors and the rear further enhances its exclusivity.

This content was produced with the assistance of AI translation services.