7-Month Renovation Drives "Sleep Maxing" Trend... Shinsegae Centum City Revamps Bedding Brands

Shinsegae Centum City has completed a seven-month-long renovation of its bedding brands and is now aiming to capture demand in the "Sleep Maxing" trend.

"Sleep Maxing" is a compound word combining "sleep" and "maximizing," and refers to a lifestyle popular among younger generations that seeks to optimize sleep quality for the best possible rest.

According to the department store, bedding sales saw about a 5% increase in 2025 as "Sleep Maxing" emerged as a trend, and sales are currently growing by nearly 18% this year.

Shinsegae Centum City stated that starting last year with brands such as Cozynest, Aller Man, Sesas, and Bassetti, they have renovated a total of 17 brands up to this month, unveiling the largest bedding store among all Shinsegae Department Store locations.

Functional bedding brands, which are designed to improve sleep quality through the use of special materials and fiber technologies, have been brought together in one place to allow customers to easily compare and purchase products.

Representative examples include "Nordicsleep," known for its vegan Fossflake materials that help maintain optimal temperatures during sleep, "Centastar," which features fiber Superloft material that is lightweight yet voluminous due to its hollow structure, and "Crispybaba," a leading brand in the wool trend.

In addition, the store has newly renovated and opened exclusive brands at Shinsegae, such as "The Josun Hotel," which has established a strong presence in the premium bedding market, as well as "Libeco" and "Alexandre Turpault," both highly recommended among newlyweds for traditional wedding bedding.

Shinsegae Department Store will also open "Uncommon House," a total living brand making its first appearance at Shinsegae and in the Busan market. Uncommon House, popular for its heirloom-quality furniture series featuring simple designs and excellent wood, will be displayed among the bedding stores to create synergy. To celebrate the renewal, a promotion offering discounts of up to 50% by brand will run until the 31st.

Madongsu, Head of Living at Shinsegae Centum City, stated, "In line with the rising demand for bedding and the Sleep Maxing trend, we have completed a two-season renewal to present the largest bedding specialty store."

Newly Renovated Bedding Store.

This content was produced with the assistance of AI translation services.