Google VP: "AI Is Changing Search... Over 25 Billion Searches Per Month with Google Lens"

"Introducing AI Agents (Assistants) to the Advertising Market"

"I have worked at Google for nearly 20 years, but I have never felt such a significant opportunity for our search business as I do now. This is because of artificial intelligence (AI)."

Dan Taylor, Vice President of Global Advertising at Google, said in a virtual press briefing for the media on March 12, 2026, "AI is changing the way people discover products and brands," adding, "AI is opening a new turning point in search."

Dan Taylor, Vice President of Global Advertising at Google. Google.

Currently, there are about 5 trillion searches conducted on Google each year. The most notable aspect is the changing way users search. Users are moving away from keyword-based searches toward multimodal searches, which integrate various data types such as images and audio. Taylor noted, "There are more than 25 billion visual searches per month through Google Lens, and 20% of those have commercial intent."

Google stated that it can provide consumers with personalized advertising services through AI. The AI-generated summary, called "AI Overview," is a representative example. AI Overview goes beyond simply matching ads to keywords; it applies a personalized approach that considers the context of the answer. Taylor emphasized, "AI Overview is available in more than 200 countries and regions and in more than 40 languages. It is one of the most successful features in search over the past decade," adding, "This has given advertisers new opportunities to discover brands."

Google has also developed "AI Mode," which enhances reasoning abilities and multimodal features beyond AI Overview. This is to provide follow-up questions and relevant web links for users conducting more complex searches. Notably, search queries in AI Mode are, on average, three times longer than those in traditional search. Taylor explained, "It will give businesses new opportunities as it allows us to better understand commercial intent within conversations." He also mentioned that Google announced the pilot program "Direct Offers" in the United States earlier this year. This program experiments with providing sponsored discount offers to users at the moment they are ready to shop and have high purchase intent.

The AI model is also used to improve the quality of Google search ads. Gemini identifies the user's intent in complex queries and delivers personalized advertisements. Taylor said, "The proportion of ads that are not relevant has decreased by an average of 40%."

Google plans to introduce AI agents (assistants) to the advertising market under the banner of "Agentic Commerce." The company aims to build a technological foundation for AI agent shopping environments across the web and reduce cumbersome tasks in the purchasing process. The "Universal Commerce Protocol," announced by Google earlier this year, allows users in the United States to directly purchase select marketplace products via AI Mode and the Gemini app. Taylor explained, "We are currently developing the 'Agentic Checkout' function in the United States," adding, "If a product meets the price level set by the user, AI will complete the purchase on behalf of the user."

Meanwhile, Taylor reiterated that there are no plans to introduce ads into Gemini.

This content was produced with the assistance of AI translation services.