Eyesvision's Operating Profit Soars 156% Last Year... Performance Growth Accelerates

Eyesvision, a leading mobile virtual network operator (MVNO) in Korea, announced that it recorded standalone sales of 56.4 billion won and operating profit of 4.5 billion won last year. Compared to the previous year, sales increased by 34.4%, and operating profit jumped by 156.1%. In particular, operating profit exceeded the original management plan (2.5 billion won) by 78.5%, marking a significant achievement in terms of profitability.

This performance growth is attributed to three factors: expansion of the device business, advancement of the MNO sales structure, and an increase in MVNO subscribers.

Eyesvision's device (used handset) business drove overall sales growth, with sales increasing by approximately 8.5 billion won year-on-year thanks to the expansion of its distribution partner infrastructure. The MNO business division also contributed to sales growth by shifting its sales structure from focusing on mid- to low-priced devices to flagship devices.

The performance of the MVNO brand "Eyesmobile" is also noteworthy. The "lifestyle partnership plan," launched in collaboration with brands favored by Millennials & Gen Z such as Lotte Cinema, Olive Young, and Ediya Coffee, has surpassed a cumulative total of 120,000 subscribers, continuously expanding its loyal customer base. This demonstrates that the "Lifemobile" strategy, which combines daily benefits with telecom plans, has successfully established itself in the market.

Investment in infrastructure and marketing has also been strengthened. Selling and administrative expenses increased by 3.8 billion won year-on-year due to costs related to building the integrated billing system with KT and promotional expenses for attracting postpaid customers. However, the profit-generating power from increased sales outpaced these costs, leading to an improvement in operating margin.

A representative from Eyesvision stated, "2025 was a meaningful year in which we achieved both top-line growth and improved profitability. Strategic investments such as expanding the device business, growing partnership plans, and strengthening the subscriber base have translated into tangible results."

The representative further added, "In 2026, we plan to continuously increase ARPU (Average Revenue Per User) and customer lifetime value (LTV) by expanding our partnership plan portfolio and introducing subscription-based paid models. We will broaden our partnerships beyond coffee, movies, and beauty into areas such as culture, fashion, and finance, evolving into a telecom brand that delivers value beyond just reducing communication costs."

This content was produced with the assistance of AI translation services.