"We Will Enhance Personalized AI PC Experiences"... ASUS Unveils Zenbook AI PC Lineup

"Targeting a 15% Market Share in the AI PC Segment"

"For AI PCs, what matters most is not simply the inclusion of a neural processing unit (NPU), but delivering AI experiences tailored to user needs."

Peter Chang, Head of ASUS Asia-Pacific, stated this at the Zenbook new product launch event held on March 10 at Hotel Naru MGallery in Mapo-gu, Seoul, as he introduced ASUS's 2026 business goals for the Asia-Pacific region. The company aims to strengthen personalized AI PC experiences across various sectors, including healthcare and industrial AI solutions. Chang explained, "Based on our research and development (R&D) capabilities and industrial partnerships, we are expanding our product strategy to deliver meaningful AI PC experiences to users," adding, "We are committed to establishing ourselves as the leader in AI PCs while maintaining our position as a leading premium Windows PC brand."

Peter Chang, Head of ASUS APAC, is presenting ASUS's business strategy on the 10th at Hotel Naru MGallery in Mapo-gu, Seoul. ASUS.

At the event, ASUS unveiled a new Zenbook series in line with the AI PC era and presented its premium laptop strategy. At the core of this strategy is the recognition that AI PCs represent a structural transformation in the computing environment, beyond just a product category. Last year, ASUS secured a 26% market share in the Asia-Pacific gaming laptop market, maintaining its position as the leading company in the global gaming laptop sector. However, the company is now expanding its product lineup into the AI PC segment in response to changing market trends.

ASUS Korea has set a goal to achieve a 15% market share in the AI PC category this year and to grow its overall business by 30%. To achieve this, the company is focusing on strategies such as providing a seamless online and offline channel experience, fostering user-centric communication, offering outstanding after-sales service, and being the first to bring cutting-edge technology to market. Jack Huang, Head of ASUS Korea, commented, "We will enhance the premium notebook experience centered around the Zenbook and continue to introduce innovative AI PC experiences to Korean consumers," adding, "We will prove our capabilities in the highly competitive and IT-savvy Korean market."

ASUS is collaborating with global partners such as Qualcomm, AMD, and Intel to expand its lineup of AI PCs that combine cloud-based and on-device AI. In particular, ASUS is introducing a wide range of AI PCs based on the Qualcomm Snapdragon X series. Junwoo Lim, Vice President of Marketing at Qualcomm, noted, "When it comes to AI PCs, computing power is increasingly becoming a key factor in consumer choices," and explained, "As the use of AI becomes more advanced, memory and interfaces that can support AI computing power are becoming important selection criteria."

The Zenbook launch event held on the 10th at Hotel Naru M Gallery in Mapo-gu, Seoul. Asus.

At the event, ASUS introduced new AI PC models: the Zenbook DUO, Zenbook A, and Zenbook S. This new lineup is notable for its use of "Ceralluminum," a material that combines the strength of ceramic with the lightness of aluminum, resulting in high durability and resistance. Each product line features a highly portable design, offering productivity through dual screens, extended usage time, and ultra-lightweight design.

This content was produced with the assistance of AI translation services.