Lotte Construction Launches First 'Leelle' Sales in Northern Ichon-dong, Yongsan This Month [Real Estate AtoZ]

Leading Remodeling Project in Ichon-dong
88 Units for General Sale Out of 750 Total Units

Lotte Construction announced on March 10 that it will begin general sales this month for 88 units of 'Ichon Leelle', a remodeled version of the Ichon Hyundai Apartments in Ichon-dong, Yongsan-gu, Seoul. This is the first complex among the redevelopment projects currently underway in the Ichon-dong area to launch sales.

The complex consists of 9 buildings, ranging from three basement levels to a maximum of 27 above-ground floors, with a total of 750 units featuring exclusive areas of 100 to 122 square meters. The general sale supply includes 22 units of 100 sqm, 24 units of 106 sqm, 13 units of 117 sqm, 12 units of 118 sqm, and 17 units of 122 sqm, with all types classified as mid- to large-sized. The sales price ceiling system will be applied. Move-in is scheduled for March 2027.

Lotte Construction explained that this is the first time it has applied its premium residential brand 'Leelle' to a project in the northern part of Seoul. Leelle has established itself as a high-end brand, having previously been supplied in key locations in the Gangnam area such as Banpo, Daechi, Cheongdam, and Jamsil. The company emphasized the symbolic significance of applying the brand value and design expertise built in Gangnam to the Han River-side Ichon area for the first time.

Perspective view of "Ichon Leel" in Yongsan-gu, Seoul. Lotte Construction

Currently, in addition to Ichon Hyundai, several other complexes in Ichon-dong—such as Ichon Hangaram, Ichon Gangchon, Ichon Kolon, Hangang Daewoo, and Ichon Woosung—are either pursuing or considering remodeling projects. Industry insiders believe that this sale could serve as a benchmark for the direction of the sales market in the future Ichon-dong remodeling business.

From 'Ichon Leelle', residents can walk to Ichon Station, which serves both Subway Line 4 and the Gyeongui-Jungang Line, and conveniently access the Gangnam area via Dongjak Bridge and Banpo Bridge. Proximity to the Han River also makes it easy to use Ichon Hangang Park. Cultural and leisure facilities such as the National Museum of Korea, the National Hangeul Museum, Yongsan Family Park, and Dongbinggo Neighborhood Park are nearby. Commercial facilities like Yongsan I'Park Mall are close, as are the Ichon-dong private education district and elementary, middle, and high schools.

There are also expectations that the residential environment in the area will further improve as projects such as the creation of Yongsan Park and the development of the Yongsan International Business District move forward. The Yongsan International Business District, which began earnest development following a groundbreaking ceremony last year, will be created in stages through 2028 on a site of approximately 450,000 square meters, combining work, residential, and cultural functions in a multi-purpose city. The Yongsan Park creation project, covering about 3 million square meters, is also underway. Centered around the returned U.S. military base site, a national park offering large green spaces as well as cultural and recreational functions is planned.

The model house for Ichon Leelle will be operated as a virtual showroom through the official website of the complex.

This content was produced with the assistance of AI translation services.