Obzen Signs Contract with BNK Kyongnam Bank to Build AI-Based Hyper-Personalized Marketing System

Obzen, an AI-based data analytics and marketing solutions company, announced on March 6 that it has signed a contract with BNK Kyongnam Bank for an artificial intelligence (AI)-based project to build a hyper-personalized marketing system.

The size of the contract amounts to approximately 12.95% of Obzen's 2024 revenue, making it subject to disclosure as a single sales contract exceeding 10% of annual sales. The project period is about eight months, from March to November 2026.

The core of this project is to establish a personalized marketing system based on customer behavior and transaction data. The goal is to simultaneously enhance the conversion rates of marketing campaigns and operational efficiency through AI-based automation and advanced customer segmentation.

Through the project, Obzen plans to build the following: ▲a customer behavior data collection and analysis system ▲a real-time marketing system ▲an omni-channel marketing system ▲an AI-based product and service recommendation model ▲an integrated marketing management system, among others.

Once the system is complete, BNK Kyongnam Bank will be able to provide personalized products and services in real time across various channels, including its mobile banking app, mobile web, and personal internet banking, all based on customer behavior and transaction data. In addition, the bank plans to implement an omni-channel personalized marketing environment, including exposing personalized content in advertising areas within the mobile banking app.

Notably, this project will utilize the "Obzen Smart AI" solution, which supports real-time personalized recommendation services. This solution enables the rapid and easy development of AI models that finely predict customer preferences and needs by leveraging diverse data.

Obzen's AI-based personalized marketing technology has already been deployed by domestic financial institutions and has demonstrated proven results, leading to expectations that BNK Kyongnam Bank's digital marketing competitiveness will be significantly enhanced after the system is implemented.

Sukkyoon Kang, Head of Sales at Obzen, stated, "The marketing environment in the financial sector is rapidly evolving into a data-driven, real-time personalized system. We will support BNK Kyongnam Bank in providing customer-centric and differentiated digital financial services based on Obzen's AI-driven data analytics and personalized marketing technologies."

This content was produced with the assistance of AI translation services.