Chaevi Offers ‘Welcome 2,000 Credits’ to New Customers

On March 6, Chaevi, the leading operator of electric vehicle (EV) rapid charging infrastructure in Korea, announced that it will run a promotion offering a ‘Welcome 2,000 Credit’ coupon to customers using its application (app) for the first time.

Subscription Service ‘V Members’. Preparation

This benefit is provided to customers who complete membership registration after signing up for the Chaevi app as a new user. The credits granted can be used at Chaevi’s rapid charging stations nationwide, as well as at the F&B outlets within the multi-functional charging and cultural space ‘Chaevi Stay’—specifically, the cafe ‘20BOON’ and the Korean dining brand ‘Jeongseongok’—where they can be used like cash.

Chaevi Stay is evolving beyond a simple charging station to become a platform that delivers new customer experiences, differentiating its brand by offering a space that supports charging, relaxation, dining, a cafe, and car wash services. Currently, it operates at seven major locations in Seoul and the greater metropolitan area, including Gangnam-Seocho, Seongsu, Hongdae, Dunchon, Sinwol, Mapo Seongsan, and Anyang Pyeongchon.

The ‘Welcome 2,000 Credit’ coupon can be claimed through the ‘Receive Credits’ button in the notification center within the Chaevi app and is offered once per mobile phone number. The coupon is valid for 30 days from the date of issuance, and sign-ups completed via the web are not eligible for this promotion.

Alongside the benefits for new customers, Chaevi also operates the subscription service ‘V Members’ for a monthly fee of 4,900 won. Customers subscribed to ‘V Members’ receive a 23% discount on rapid charging fees regardless of the charging amount, and are granted 3,000 credits each month, effectively allowing them to use the service for a net cost of about 1,900 won per month. Additional benefits include a 5% bonus on credit purchases, free coupons for the Chaevi Stay cafe ‘20BOON’ and ‘Jeongseongok’, and other various perks.

Currently, Chaevi’s ‘V Members’ service is growing at a much faster pace than the overall EV market. While the compound annual growth rate (CAGR) of registered EVs in Korea was 33.1% from January 2023 to December 2025, Chaevi’s total membership grew at a CAGR of 76.4% during the same period, and ‘V Members’ subscription members grew at a CAGR of 75.7%. In particular, the number of ‘V Members’ subscribers has increased by approximately 202% since its launch.

Chaevi is also continuously advancing its services with a focus on customer experience. The company operates the ‘BaroChaevi (PnC)’ service, which allows for automatic authentication, charging, and payment immediately upon connecting the charger. Through the ‘Lightning’ rewards program, which provides incentives for charging and using Chaevi Stay, Chaevi is strengthening convenience and reward systems, thereby establishing a differentiated charging ecosystem.

A Chaevi representative stated, “We introduced the welcome credits so that first-time users can experience tangible benefits,” adding, “We will continue to improve the user experience throughout the entire process from sign-up to the first charge and subsequent use, to provide an even more convenient charging service.”

Meanwhile, Chaevi is seeking to become the first EV charging infrastructure operator to be listed on KOSDAQ. After receiving preliminary approval from the Korea Exchange, the company submitted its securities registration statement on March 4 and plans to offer a total of 10 million shares to the public. The desired offering price band is between 12,300 won and 15,300 won, making the total offering size approximately 123 billion to 153 billion won. The institutional demand forecast is scheduled for March 23 to 27, and the public subscription for April 1 to 2.

This content was produced with the assistance of AI translation services.