Domestic Payment Marketing Targeting Foreign Customers
"Expanding Global Partnerships to Lead the Digital Asset Ecosystem"

Hana Financial Group announced on March 5 that it will promote domestic payment marketing targeting foreign customers in collaboration with global digital asset service providers Circle and Crypto.com. The group aims to lead the domestic digital asset ecosystem by expanding its areas of cooperation with global companies.

Perspective of Hana Financial Group Myeongdong Building.

Perspective of Hana Financial Group Myeongdong Building.

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To this end, Hana Card will launch domestic payment marketing for foreign visitors to Korea starting this month. Foreign customers who possess a Crypto.com Visa card with a history of holding or charging the stablecoin USDC issued by Circle will receive 5% cashback in CRO, the native token of the Cronos ecosystem, when making payments at domestic merchants.


Through this initiative, the company plans to provide foreign customers with a digital asset payment experience and discover new payment demand, focusing on major domestic merchants. In addition, Hana Card intends to assess the practical utility and demand for digital asset-linked payments within the domestic card payment infrastructure and to further specify its digital innovation strategy through connections with the global digital financial ecosystem.



This initiative is a follow-up collaboration resulting from the strategic business agreement Hana Card signed with Circle in December last year. A Hana Financial Group official stated, "This project confirms the potential for stablecoin-based payments and represents a process of expanding partnerships with global digital asset service providers. We will continue to develop various use cases that take into account the entire process from stablecoin institutionalization to distribution and usage."


This content was produced with the assistance of AI translation services.

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