"Ending Overcharging for Foreigners"... Gangnam Unni Opens Unni Guide Center

Evolving Into an Integrated Online-Offline Platform

Healing Paper, the operator of the medical beauty platform "Gangnam Unni," announced on March 4 that it has opened a dedicated facility for foreign medical tourists called the "Unni Guide Center."

Located in Nonhyeon-dong, Gangnam-gu, Seoul, the Unni Guide Center serves as a specialized K-beauty guide space aimed at accelerating Gangnam Unni's efforts to attract foreign patients. Gangnam Unni’s strategy is to leverage more than 11 years of accumulated mobile platform insights to evolve into an integrated K-beauty platform, connecting both online and offline channels.

The Unni Guide Center offers 1:1 guide services for foreigners struggling with issues such as asymmetrical access to medical information, non-transparent pricing, and language barriers in the Korean medical beauty experience. These services include K-beauty experiences and assistance with booking hospitals and clinics.

Interior photo of Unni Guide Center. Gangnam Unni

The center operates as a large-scale offline space encompassing the entire first and second floors of the building. Foreign visitors can experience a variety of K-beauty multi-purpose spaces, including a K-beauty exhibition and experience zone, skin analysis services using skin imaging devices, and a powder room. Cosmetics from the K-beauty brand "Anua" and beauty devices such as "Shurink Home" from the global medical beauty device company "Classys" are also on display.

The core of the Unni Guide Center is the provision of "Equal Price" information. The reservation support services focus on hospitals and clinics that offer the same price information to both domestic and international customers. The strategy is to enable foreigners to enjoy a more transparent and trustworthy K-beauty experience.

Going forward, the Unni Guide service will operate across both mobile and offline channels. Foreign customers can receive 1:1 hospital and clinic reservation support by pressing the "Unni Guide" button on the global mobile app "UNNI," or by visiting the offline center even without an app reservation. Customized interpretation services in Chinese, Thai, and English are also available for foreign visitors facing language barriers with Korean.

Hong Seungil, CEO of Healing Paper, said, "With this Unni Guide Center, we aim to connect the online platform and offline experiences to create a convenient and standardized K-beauty service paradigm that will contribute to attracting foreign patients."

This content was produced with the assistance of AI translation services.