"1,000-Won Croissant" Too... Paris Baguette Cuts Bread and Cake Prices by Up to 40%

First move since sugar and flour prices were cut after price-fixing probe
Launch of a 1,000-won "value-for-money croissant"

Paris Baguette announced on the 26th that it will cut prices by up to 40% on 11 products, including bread and cakes, starting from March 13. This is the first time a bakery company has lowered bread and cake prices since sugar and flour companies reduced sugar and flour prices by 3–5% following a collusion investigation.

Bread is displayed at a Paris Baguette store in Seoul. Kang Jinhyung, Reporter

Prices for six types of bread will be reduced by between 100 won and 1,000 won based on the recommended retail prices of finished products. The prices of sweet red bean bread, streusel bread, and cream puff bread will each be reduced from 1,600 won to 1,500 won, a decrease of 100 won (6.2%). Whole grain oat bread will go from 4,200 won to 3,990 won, down 210 won (5.0%), and the three-slice castella will be adjusted from 3,500 won to 2,990 won, a reduction of 410 won (14.6%). French Bousse will see the largest cut, dropping from 2,500 won to 1,500 won, down 1,000 won (40%).

Prices for five popular character cakes will also be reduced. The Huntrix Golden Cake will go from 39,000 won to 29,000 won, and the Soda Pop Cake from 33,000 won to 25,000 won, reductions of 10,000 won (25.6%) and 8,000 won (24.2%), respectively. By sharply lowering prices for higher-end cake products, the company aims to increase the perceived benefit for consumers.

In addition, a new “value-for-money croissant” priced at 1,000 won is scheduled to be launched in March. This is seen as a strategy targeting demand from consumers seeking value-for-money products amid high inflation.

A Paris Baguette official said, “Although we are facing difficulties due to ongoing cost increases, we decided to lower prices to ease the burden on consumers and contribute to stabilizing prices.”

This content was produced with the assistance of AI translation services.